Home Interviews Grant Lawson: Lead Crowdfunding Strategist At InventureX

[Interview] Grant Lawson: Lead Crowdfunding Strategist At InventureX


What happens when you dedicate your time and energy into perfecting the best crowdfunding efforts for your business? You get passionate people like Grant Lawson who has been utilizing his talents to help InventureX succeed in the industry.

An expert marketer, author and success coach, Lawson brings his experience and understanding to develop launches that make a big difference for his clients. Lawson graduated with a B.S. in Computer Science from the California State University, Northridge. Ever since, he’s focused his attention to providing outstanding advice and knowledge to other entrepreneurs so they can put their plans into action.

As one of the top crowdfunding experts in the business, Lawson has provided InventureX with crucial insight into branding and business strategy. And that’s quite helpful, seeing how the company has high expectations when it comes to product launches.

InventureX, a digital marketing and crowdfunding company, has seen great strides since it opened its doors in 2012. Overall, the company has launched more than 350 campaigns and entrepreneurial dreams into reality. With his keen awareness for consumer psychology, Lawson can pinpoint exactly which products will meet the finish line. And in doing so, he delivers outstanding results for his clients.

In his spare time, he enjoys staying active, writing and coaching other entrepreneurs in navigating their trek to success. And as many know, getting to that last step is only the beginning of the rest of their career. Which is why Lawson finds it so important to share these tips with them in the first place.

What’s the best thing about your job?

[Lawson] I think I’ve been in a unique position for a long time now, and I’m really glad I am. It means that in my job I have the opportunity to influence and encourage entrepreneurs on many different levels. Not many roles can boast the same thing.

But I am empowered when I see my clients feeling inspired and empowered themselves! It puts things in perspective for me. We pride ourselves on being that company that entrepreneurs turn to. And we’re excited to see how others agree too! Building strong connections with them is important to us and we don’t anticipate that to change.

I know how hard my clients work, even if we (InventureX) are doing a lot of the campaigning for them. It’s still their ideas. It’s still their dreams. In the end, it’s about getting to know them, their product or products and then seeing our collaboration come to fruition. That’s what’s so fantastic about what I do, and I would never trade that.

What was a hard lesson you had to learn early in your career?

[Lawson] Yikes! I always feel like this question has the potential to make people sweat because we always think about all the things that went wrong before. I guess for me it was that I had to learn how to “start over” in a sense. I had to unlearn things I had been taught through schooling and the like, so that was tough for me.

I mean, it obviously benefited me regardless because I learned how to stay resilient and become an expert in my field. But coming from a Computer Science background did prove to still assist me in crowdfunding in its own way.

What excites you about the future of InventureX?

[Lawson] We have a lot of things queued up. Some are definitely still in development, whereas some are well under way. I’m excited to see how we continue to grow and how many more clients we get to help as the years pass.

What’s great about crowdfunding, and why this industry was exactly up my alley, is because it’s so fast-paced. Not only that, it branches into so many aspects of business. There’s the digital marketing and PR side of things and then so much more!

And not that it’s really a future thing anymore, but we finally began our own quest to  speak on podcasts. Mark Campbell, our VP of Marketing, recently did a really fantastic podcast with Gadget Flow! It was something we had wanted to start putting into motion and now it’s finally here. And we expect to continue doing more, talking about how to perfect your crowdfunding efforts and so on.

Do you have a life motto that motivates you?

[Lawson] I definitely do have a few that tend to be my go-tos when I need a little pick me up. Or when I’m looking for a little inspiration. And I never used to like those quotes you see everywhere. But when they come from amazing industry leaders or someone like that, I tend to gravitate towards what they’re saying.

If I had to choose one that’s been just a nice reminder for me, it’s been this one:

“Success is not final; failure is not fatal: It is the courage to continue that counts.” – Winston S. Churchill.

That quote meant a lot to me the first time I saw it, and I keep that one on my mind a lot. It holds quite a bit of truth to it, and it always seems to push me when I’m needing it the most.

If you could provide entrepreneurs with one piece of wisdom, what would that be?

[Wright] Because I coach entrepreneurs from all walks of life all the time, I see patterns emerge a lot. And it’s interesting because it’s hard for me to figure out where the disconnect is that leads them to make some missteps. But, it’s all a part of the learning process so that’s just how it goes sometimes.

More often than not, however, I will see young and old minds alike forget to really lay out a plan for what they want their business to achieve. It’s so important to focus on what your business’ vision looks like. What is your company’s message? What do you want the message to be? Why is your product important?

Do you have a rough timeline in place for each phase of your business? The list of questions to ask yourself goes on and on. But many people aren’t thinking about these things and it can really mess up everything. I’m lucky to have the ability to talk people about this and help them establish a solid base to stand on.

If you’re interested in learning more about Grant Lawson and Inventure X, follow them on social media!

InventureX on Facebook, Twitter and LinkedIn