Young Upstarts

All about entrepreneurship, intrapreneurship, ideas, innovation, and small business.

How To Build The Perfect Website For Your Startup

If you think you have a good business idea and want to sell your product or service online, you will need a website that is attractive and appealing to the eye. It also needs to be of interest to your target audience and this is where research is vitally important.

Get To Know Your Audience.

Before you start the actual building of your website, some preparation work can make the difference between it being successful or not. Researching your audience will help you to know what type of content your site should have. Ask yourself if you will be aiming for the older generation, young mums, the gaming community or any other specific group of potential customers. When it comes to a successful website, content is king and it needs to be interesting to the audience of the genre you want to sell your product or service to.

Researching your competitors is also a worthwhile exercise. See what mistakes they are making and try to find a reason why your product is better than theirs. It only needs one thing about your start-up to stand out above theirs, and this could be something like their customers service is bad or their site is not very user friendly.

There are many analytics available online to look at for information, as well as forums that can be a very useful way of gathering the data you need.

Ready To Start.

So now you have your product and have done your research you are ready to start building your website, but where do you begin? You could build your own, and this might be easier than you think if you use a service dedicated to helping you achieve a brilliant website. They will have a variety of website templates for you to choose from, and the most arduous thing about this is finding one that you think will be suitable for your product. Decisions on which menu bar type will be best, whether you want a full screen or a boxed screen and the sort of header design may all sound complicated to the uninitiated, but with the choice and help available, you will soon get past this first step.

The Right Information.

Your research will hopefully mean that you have the right content for your site. This could be pictures, text, slideshows or videos, whichever shows your product or service in its best light. When someone clicks on your website for the first time they will get an impression of your brand. First impressions tend to be last impressions, as if they do not like what they see they will not return.

If your content appeals to them, they will come back again and again rather than going to competitors’ sites. These return visits will hopefully turn into conversions, and your sales will start to grow.

Assistance is Available.

If you feel you haven’t got a clue and are worried about building your own website perhaps instead you would be better getting help from a professional web designer or website building platform. For example, the website building experts from can create the entire website for you or help you get started, that choice is yours. They have several pricing plans to help you budget the costs, without having to pay huge amounts of money upfront. This is a boon for any new business, at a time when keeping your overheads low is particularly important for most new start-ups. As well as this, there’s also a plethora of guides online to help you build a website if you don’t want professional help. An example can be seen with this guide: How to Make a Website in 2018.

Whether you decide to create the site yourself or use the experts to do it for you, building the perfect website for your start-up need not be as expensive as you might think.


Young Upstarts is a business and technology blog that champions new ideas, innovation and entrepreneurship. It focuses on highlighting young people and small businesses, celebrating their vision and role in changing the world with their ideas, products and services.

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