They say you should zig when other businesses zag. If you keep on doing what the competition is doing it’s hard to see how you’ll crush them. Promotional models aren’t as common as they were years ago thanks to the internet, but they’re still a highly effective way to grow your startup into a million-dollar business.
First you’ll need to know how to utilize them correctly, so let’s look at some of the things they’ll be able to offer you:
They’ll Help You Promote A Product.
Do you think someone would believe in a fitness product if the male models promoting it were unfit? If they had a six pack everyone would want the product, even though the models might not have used it before. The same thing applies to attractive women selling beauty products. If someone looks like they know their stuff the general public will eat it up.
Offering A Little Glamour.
Think about how you would reduce the bounce rate on a website. Add something to make a visitor stay around longer. You could say the same thing about models when you’re throwing a business event, because it’s obvious they’ll entice people to stay around for longer. This means you’ll have more time to educate them on your product or service, which will equal more money because you’ll end up with more paying customers.
People Won’t Forget Your Brand.
It’s always good to be top of mind when people are thinking about buying a product. At the very least your business will be taken into consideration, but if they have no idea who you are it will have a negative impact on the amount of money you make. If promotional models are walking around with your logo on their clothing there is a much higher chance of everyone remembering exactly who you are well into the future.
Carry Out A Job You Can’t.
We all know social media is taking over the world, but it doesn’t necessarily mean you can take advantage of it. For example, your small business might only have male employees at the moment even though you sell women’s clothing. If you want to drive traffic to your website using Instagram and Pinterest you could hire models to wear the clothes and they’d receive a lot more likes and shares.
Everyone Will Listen To Them.
Market research is one of the most important things you can do. If you don’t know exactly what your customers want you won’t be able to deliver. When you send people on the street to ask questions do you know what percentage of the population stop to answer them? The exact figures will depend on a number of factors, but they’ll be much higher if you use promotional models.
Don’t Follow The Crowd.
Promotional models aren’t exactly a new thing, but are your competitors doing any of the things we’ve talked about today? If there is a gap in the market you should take advantage of it because your startup will have a higher chance of success. I’m sure you’ll agree most businesses seem to be doing the same things at the moment, which doesn’t make much sense when you think about it logically.
