As a very small fish in a big pond, to be discovered by customers you need to promote correctly. Even if you’ve done your market research and know what customers want, and are selling good quality items in order to secure those all important sales there are a few things you need to do.
Here’s how you can help boost your e-commerce store:
Choose a Good e-Commerce Platform.
First and foremost, a smart looking online store is crucial; you want something that looks the part and is practical and intuitive for customers to use.
You could leverage the power of Magento development and other such services to create your perfect online store. This will essentially be the ‘face’ of your company online, so it needs to be right. A site which works well on smartphones and tablets is also important, since as of last year people now order online more on these devices than laptops or desktops.
Blog For Your Business.
The benefits of blogging for business have been well proven. Every time you publish a blog post, it is another opportunity for your site to come up in search engines. Posting regular, engaging content may earn you followers or shares- this helps to get your company name out there even further. Plus, having a business blog makes your business look legitimate and more reliable which is something potential customers will be looking for before buying from your store. It’s an excellent way to promote your business and will also lead to more sales. If you’re not much of a writer yourself or have time restraints, you could employ a blogger or even hire a freelance writer online to create articles for you very cheaply.
Hire an SEO Professional.
SEO can be relatively complex, so unless you’re particularly knowledgeable in this area, you may want to consider hiring an SEO professional. They will ensure your store ranks as highly as possible within search engines which will mean more sales for you. They will also be able to advise you on what the best techniques are for turning website views into sales. As a small business, being as discoverable as possible is crucial if you want your business to succeed.
Take Advantage of Social Media.
Blogging and social media are a match made in heaven. Unlike links to products which aren’t very share-friendly, people will often share interesting blog posts to their friends and followers. This is excellent news for you, as it means more people clicking through to your shop. It’s a far better way to get people engaged rather than just tweeting out or posting the link to your site since this will just look spammy will only put people off. Having well run social media accounts to promote your ecommerce site is essential. Again it shows customers that you’re a trustworthy company, and gives customers another point of contact for questions and queries.