You can’t have a good business without a good logo. Just look at the thousands of successful examples out there, from Apple to McDonald’s. They have all developed logos that stick long in the memory, and it has brought them much success as a result.
It can be daunting to know where to start when you’re just starting out in business. So, follow our six-step guide to success, and you’ll be all set.
Learn The Basics.
You’ve never done this before, and that means you need to get a good grasp of the basics. Developing a logo isn’t an easy thing, and there are lots of rules you’ll need to adhere to. So, brush up on your logo 101. Look at online guides and books about the subject. You’ll want to delve deep into the simplicity and memorability requirements of a good logo. Equip yourself with the knowledge you need, and you’ll avoid any particularly bad mistakes.
What better way to start preparing a logo than to take inspiration? We can all look at the biggest companies on the market for logo tips and hints. It’s also beneficial to look around at resources like this personal branding case study for the same reason. Inspiration is always a good thing to seek, but make sure you don’t cross into the realm of plagiarism.
What’s Your Story?
If you look deep enough, you’ll find that many business logos actually have stories ingrained within them. They convey the tone of the company in subtle ways, using color schemes and small details included throughout. As you’re trying to decide on a design, it’s important to continually think about the company’s vision. This will help you to come up with a logo you can be proud of.
Can You Do This Yourself?
The next part is to decide whether building a logo yourself is a viable thing. You’ll need some pretty good graphics skills in order to do so, or your employees will at least. It can be better to seek an outsourced solution if you’re not up to the task. Ultimately, the decision is up to you, but you don’t want to come away with an amateur-looking design. That’s the worst-case scenario.
Focus On Legibility.
It shouldn’t be forgotten that legibility is a crucial element of the logo design process. You’re going to be using that logo in a variety of ways, from social media profiles to flyers. Making sure that you can include your logo in a legible way is something that must be considered. Otherwise, you’ll be back to the drawing board all over again.
Test Your Choices.
Of course, coming up with one logo idea isn’t the best idea. You want multiple choices to pick from when decision day rolls around. In the meantime, you can take two or three of your choices and put them to the test. Trust business acquaintances, friends and family to put their judgment in your designs. It’s the best way of getting feedback before you go making a potentially bad mistake.