Marketing has never been as important as it is right now, it has never been easier for someone to create a business or brand and as a result there is intense competition for market share in almost all industries. In order to set yourself apart from the crowd, it is imperative that you have a strong marketing strategy to promote your brand or your business. As the world of business has changed so to have marketing techniques and staying on top of the changes is the key to grabbing your piece of market share.
Those who are knowledgable in business success like gained success by making smart decisions, opting for a marketing strategy will be a very smart decision for you to make; here are some options available to you when you start your campaign:
Social Media Campaign.
There are two possible outcomes when deciding on a social media campaign, the first is that you reach millions of people with your company slogan and logo thus creating interest and sales, the second is that your information gets lost in the sea of other companies and businesses that are jostling for space on a news feed. The key to social media marketing is to identify those who could be interested in your product and show them what you are offering, if you simply play the numbers game and market to anyone who’ll listen then it is unlikely you will gain many customers.
Relationship marketing can be a great tool for your business, it flips the idea of traditional marketing on its head as you won’t necessarily be seeking out new customers. The idea behind relationship marketing is communicating with your customers past and present without trying to sell them anything. This communication builds trust between you and your clients and will encourage them to spread the word, create happy customers and they’ll bring some new ones for you.
E-mail marketing campaigns can be very hit and miss, gone are the days when e-mails had a click through rate of around 15%, these days the figure sits at around 2.4%. E-mail campaigns should be used to support another campaign, if you use it individually then you will see very little yield for your efforts.
Something that has gained huge popularity in recent years, transactional marketing is where you give your customers promotions by handing out coupons, individual offers or offering discounts. These practices aren’t new but with the boom of coupon sites and the creativity that people now use when handing out discounts and promotions online, they have been completely reinvented. Transactional marketing is a great way to get people excited about your brand and will give you an opportunity to show them how great your products are. A marketing campaign such as this for 2 or 3 months will really pay dividends in the future and will lead to exponential growth.