Nowadays, we all know how much of a big role the online world plays in business. Perhaps the greatest gain is to be made from the sheer potential reach on online marketing efforts. However, online isn’t the only source of great marketing opportunities.
In this article, we’re going to look at the different strands of an effective marketing campaign. Not just online, but out there in the real world, too.
If you’re talking about marketing online, then you have to start off with perhaps the most widely effective method. We’re talking about establishing a community in social media. Perhaps the most effective way of using social media, however, is to harness word of mouth. To get directly in touch with the community and get feedback, as well as testimonials to your product. Too many companies focus less on the social aspect and too much on getting their own message out.
Of course, you can’t neglect the beginnings of your online focus, either. Effective use of your website means more than just using it to signpost your services. Prioritise simple design and catching your audience’s interest. Appeal directly to their interests, not your company’s story. Then you can use an online marketing agency to make use of SEO and draw even more visitors to it.
We’re keeping blogging separate from the site because your blog can offer a whole other kind of marketing possibility. That of creating content that draws customers to your services. Not content that’s directly related to the services you provide. Rather, you want to find the subject matter that you share in common with your audience. By writing good content on that (and disseminating through your site and social media) you can build your brand as an authority in the industry.
As for the offline portion of your marketing, there are few ways more effective than to get communicating with customers face to face. This might be through your own launch and following events. Or through networking events and trade shows hosted by other. Get that face-to-face meeting with interested strangers. It puts you directly in contact with the people most likely to become invested customers.
A method of marketing that you can distribute online or offline is video. Video has become one of the most effective methods of marketing since inception. Mostly due to its ability to communicate much more than words can in a smaller time-frame. If you are going for video marketing, budget wisely. You want it to look professional. You also want to make sure it’s seen more repeatedly rather than widely.
One of the marketing forms that is quickly seeming to be abandoned is through direct mail. However, just look at the amount of mail you get. How much of it is actually marketing? It might be a lot more than you think. Mail shouldn’t be entirely disregarded. It can still be a very effective method, providing you use the right data collecting means. You need to make sure your mail actually goes to those who would receive it well.