If your eCommerce business hasn’t got off to the best of starts, then you’re probably wondering how to fix things. Fear not. We’ve compiled a list of great tips that you should try – all of which may save your bacon!
So, here is everything you should be giving a shot in order to drive your eCommerce business to success.
Who doesn’t love an incentive to go and do something? Whether it’s free samples, discount codes or cashback – consumers love getting something for nothing. So, why not entice traffic to your site with incentives? If you have an email database of all of your current consumers, then why not send them out a token gesture of 10% off their next order. If you think that is being too generous, then why not incentivize them to buy something in order to gain 20% off their order after that. Similarly, incentives where you have to spend X amount to qualify for things like free delivery also work a treat. There is nothing worse than paying for postage – we all know that! So, capitalize on this. A consumer is much more likely to spend that additional $5 than waste it away on postage costs. Incentives will keep customers coming back for more, so it only makes sense if business success is what you’re after.
Creating A Buzz On Social Media.
Next up, be sure to ply your social media channels with engaging content all about your eCommerce store. Look at the online marketing campaigns carried out by ASOS or Topshop – these are both really successful, so look to follow suit. Having a presence on Twitter, Facebook, Instagram and Snapchat is basically essential these days. Don’t be put off by the effort and time that would have to go into running multiple channels of social media. Simply hire an intern and get them to work for nothing – they’d happily do that just for the experience alone! Make use of a hashtag to celebrate new products launches or sale periods. This will really create a buzz amongst the online community, which is exactly what you need in order to be successful.
Next up, be sure to see one of many eCommerce SEO expert agencies to get your digital marketing fix. Outsourcing your search engine optimization needs will help drive traffic to your eCommerce store. Thus, helping sales figures skyrocket! Say somebody searches for ‘DIY tools’ or ‘women’s fashion’. Your eCommerce store (depending on what it sells) wants to be at the top of those search results. The only way to do this swiftly is by using SEO techniques. Be careful not to overkill this method, because search engines like Google are working hard to stop this sort of thing happening. You don’t want to get your eCommerce store deindexed from Google’s results – that’d be a nightmare!
Better Web Design.
Furthermore, be sure to instill a current, modern and legible design across the whole of your eCommerce store. Your website needs to be very easy to use – even for the average consumer. Think about it this way. A company’s website directly reflects the way a consumer is going to feel about dealing with them. If the site is tricky to use, slow or unresponsive, then people are going to think that your business works in the same way. Now, nobody wants that! Therefore, investing in proper web design from a creative agency designed to do this sort of thing is a must. There is a wide array of web design agencies out there, some of which will specialize in the creation of eCommerce stores. Be wary, however, this is a very costly process. So, be sure to set aside a large amount of your budget in order to be successful in this way!
Reach Out To The Media.
One final technique that is a little more niche should be to send out some of your products to the media for review. A company who are receiving your product free of charge are likely to leave a more positive review on their website or TV show. This is because it hasn’t cost them a dime to get hold of the product. Positive reviews are, obviously, an excellent way to drum up new business for one of your products or services. If you think this would help make your business successful, then definitely look to get involved in doing so. Another option is to get vloggers, bloggers or YouTubers to review your products, pre-launch. These types of figures often have a large fan base that they could bring with them to your eCommerce store. This is a great way to help B2B relationships to aid growth, too.
Hopefully, some or all of these tips help your eCommerce business to grow and become successful!