If you are searching for a way to make a big impression for your business, then pull up banners are one of the most low-cost and portable marketing tools that you can use to drive more leads for your business. To ensure that pull up banners will work as a powerful marketing tool for your business, the team from Classic Colour offer the following tips on designing pull up banners that will attract more leads for your business.
Investing in sales copy that holds people’s interest.
You want your banner to capture the attention of prospective leads. The best way to achieve this is by creating copy or a ‘pitch’ that will create intrigue and compel them to take action in the form of an enquiry or sale. This can be achieved by:
Developing a strong headline.
Marketing guru David Ogilvy said, “On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.” Having a great headline will allow your business to break through the noise and earn the attention of highly qualified prospects. The headline should answer the question “Why would this make them read on?” Some tips for improving headlines for your banner’s copy include:
- Using numbers
- Posing a question.
- Use interesting adjectives like free, essential and effortless.
- Use unique rationale such as facts, ideas, ways, secrets and tricks.
- Use trigger words like why, when, how and what.
- Promising value.
Including a brief description of what is on offer.
Tell people what your business is about and what benefits that it can provide to the prospective leads. For example, if your business provides beauty products, do they have a treatment that can stop acne? Or is there an anti-aging cream that can make skin look 10 years younger? You can provide a quick synopsis by answering:
- What your business is?
- What your business does?
- What your business offers?
- What your business promises to them?
Including a call to action.
For your pull up banner to be effective, it needs to be generating enquiries and sales. To achieve this, you will need to instruct people on the action steps that they need to take. For example, should they:
- Call a phone number
- Leave their contact details
- Speak to a representative
- Send an email
- Visit a website
Making sure your banner comes across as ‘professional’.
You don’t want to craft the perfect marketing message only for it to be massacred by poor design and print execution. The visual impression must give a sense of confidence to the person viewing the banner. Some of the ways to improve your pull up banner’s presentation include:
- Using high-resolution photographic images.
- Using consistent brand images, fonts and colours.
- Keeping the layout clean, simple and minimalistic.
- Using the AIDA formula (Attention, Interest, Desire and Action) to structure your banner’s layout.
- Using your business’s logo at the top of the banner.
- Using the right balance of colours. (It is usually ideal to stick to 2 or 3 colours as a maximum.)
Keeping in mind that you want to make a big impact!
Your pull up banner will be used to trigger an intent or enquiry for your business. When reviewing the finished banner design, ensure that all facets of the banner will grab the interest of the viewer quickly. If there are areas of your banner that detract from this (such as long paragraphs, wrong images, wrong colours, etc.), make sure to review it and finalise the right banner design that will yield business leads and sales.
Investing in the right pull up banner will give your business an income-generating asset. Work with professionals to develop a pull up banner solution that will attract more leads and sales for your business.