An exhibition stand is an excellent way to go out amongst your potential customers and let them know what you have to offer. However, many stands don’t attract visitors. This means you never get the opportunity to impress these potential customers with your product or service. This problem is increased if you attend a show or exhibition with many others competing for the attention of passers-by. You have to find ways to stand out from the crowd.
The following are some innovative ways to attract visitors to your exhibition stand:
Get the Word Out Before the Event.
Many stand owners go to an exhibition and depend on those passing by on the day. However, there are many ways you can pre-sell the event and let people know you’re attending. Social media websites like Facebook and Twitter are the perfect places to build a following of people and businesses who may be interested in your products or services. Posting on these social media sites about upcoming exhibitions is an effective way to notify potential visitors before they even go to the event. Make sure you include vital details such as the venue location, stand location and start and finish times.
Appearance of Your Stand.
Many stand owners put a lot of work into preparing for an exhibition. Unfortunately, they don’t focus on the most important factor – the stand itself. Your stand is the most important sales tool you have at these events. It should catch the eye of people who pass by and make them curious about what you have to offer. A professionally designed stand is more appealing to attendees at these shows. You could have the best product in the world, but if you don’t portray the proper image, nobody will be interested in it.
Entertain or Educate Visitors.
If possible, entertain or educate your visitors. Start by entertaining or educating one or two people. If others see activity at your stand, it often makes them curious and they want to find out more about what’s going on. This type of activity can quickly attract a crowd. An interesting demonstration of your product or innovative uses of the product are just some ways you can get the attention of visitors quickly.
Technology is playing a bigger role in everyone’s lives. It’s also become an important tool at exhibitions as well. Many stand owners use tablets, laptops and mobile devices to demonstrate and advertise their products and services. Using a secure iPad stand is one way to include technology at your stand that will attract the attention of others. Use the tablet enclosure to give presentations, or set up the kiosk as a self service solution for guests to interact with independently. Either way, this promotes interaction and increases the possibility of other visitors spending time at your exhibition stand.
An exhibition stand has the potential to be an extremely powerful advertising and marketing tool. Unfortunately many business owners don’t use stands to their full potential. However, the innovative methods mentioned above will increase the likelihood of your stand attracting more visitors who are genuinely interested in what you have to offer them.