As almost any business executive will tell you, the most crucial component to success is marketing. It doesn’t matter what product you have – it can sell with the right approach. Have you ever heard the old adage? If you tie a catalogue to a dog’s tail and let him loose on the street; eventually someone will buy something from him. I believe there’s a degree of truth to that, although I haven’t tried that experiment for myself.
At a guess, I’d say that most entrepreneurs understand this concept, too. That’s why so many people are trying to learn as much as they can about an often debated subject. There are thousands of websites dedicated solely to the latest marketing trends, and in truth, keeping up can be a bit of a headache. The simple fact is, you don’t need to be a marketing guru to sell the right way. There are, however, a few techniques you need to get to grips with. Here they are, in all their glory. You can find out more about each of them at niche sites like the Ultimate Banners blog.
Search Engine Optimization.
I don’t think there’s anything more polarizing in the digital marketing world than SEO techniques and practices. Some spend their entire working lives obsessing over the forever-evolving landscape of SEO. Others simply shake their heads. Is it a waste of time? I wouldn’t say so. While it can be a hassle to keep up with the latest trends, it can be worth your while. SEO, in today’s world, is perhaps the most effective way to get results. Only you can decide whether the time you need to put into learning about it is worth what you get back, though.
Another highly contested area of digital marketing. I’ve lost count of the number of business executives I’ve come across that thought social media campaigns were a complete waste of time. I’m sure you won’t be surprised to hear that many of them were underachieving. Put it like this; social media is perhaps the most powerful weapon we have at our disposal. The sheer reach potential alone makes it a worthwhile tool to get to grips with. And best of all? You don’t need to be a marketing whizz to forge a successful campaign. Simply knowing your audience and engaging them is enough to get eyeballs on your brand.
This is the old marketing technique that just won’t seem to die. It doesn’t matter how things evolve around us; direct mail campaigns are just as relevant as ever. Unfortunately, many of them laugh any kind of imagination and often end up dumped in the trash. That doesn’t mean they’re a waste of time and resources, though. The ones that truly stand out are the ones that have the best results. Think creatively and I promise you’ll prosper from it. Are you struggling for cash? A good alternative is an email campaign, which, if done right, can make a massive difference on your commercial appeal.
Get to grips with those and I promise you won’t have to pay big bucks for the work of a sparkling ad agency. At least until you’re able to expand.