It goes without saying that technology has changed the world, but what’s really unprecedented is the digital lifestyle that people have developed especially with their devices. From the first, second and third screens that people use – whether at home, at work or on-the-go – the lines between the physical and digital worlds have really blurred.
This, needless to say, has changed the way businesses connect with their consumers. How do you reach out to them now that they spend more than 5 hours a day online, with some 2-and-a-half hours a day on non-voice mobile activities? The challenge is therefore when and how to target them – 57% of consumers are more likely to pay attention to companies if they are contacted at the right time and in the right context, and 52% of consumers expect businesses to know when this time is.
Here is an infographic from CubeMediaMaster.com that highlights the five key demands of the ‘Always-On’ consumer so companies can begin targeting them on terms the modern consumer understands: