Direct marketing is still a widely accepted and efficient way of engaging with sales prospects, but there are right ways and wrong ways to send a prospecting email to your audience.
One of the challenges? To ensure that your mail avoids new spam filtering systems that will heartlessly send your beautifully crafted email creation into digital hell. For example, the CAN-SPAM ACT of 2003 dictates that that Internet Service Providers (ISPs) weed out promotional spam that violate its guidelines. In addition, having emails sent from unauthenticated sender IDs also result in ISPs relegating your email into the spam folder. Even something as simple as having broken links in your email can condemn it.
Here is an infographic from TechnologyAdvice Research that highlights these and other common email marketing mistakes: