Businesses use social media in a variety of ways to get their names out, encourage people to recognise their brands, and increase traffic to their websites. This, in turn, increases conversions and profits. But if you’re a business owner or manager who’s planning a conference or party, how can you use social media to effectively market your event to the masses?
Continue reading for a few tips:
Get Your Audience Engaged Early On.
Engaging your audience from as early in the planning process as possible is a great way to get them interested in what you’re doing.
You can, for example, get them to provide you with feedback that will help you locate the ideal venue or narrow down your choices after you search on sites like Venue Search London. You can also ask them to help you choose the right theme for the event, or you can ask for assistance with anything else that would pique their interest. The easiest ways to gain feedback would be through tools like PollDaddy and Tweetpoll.
Choose Twitter Over Facebook.
While you can certainly use multiple social media platforms to get the word out about your conference or party, keep in mind that Facebook’s reach has been dropping and more people are using Twitter and all of the features that it has to offer. With Twitter, for example, you can engage with your audience both before and during your event.
Use a Hashtag.
If you take the time to create a unique hashtag for your event, you can more easily track who’s talking about it. The key, though, is to make sure as many people know about the hashtag as possible, so post about it on your event’s webpage, on your company’s website, and on all of your social media channels, as well as within emails that discuss your upcoming event. Before long, everyone who knows about your event and talks about it will be using this hashtag, helping you promote your event for free.
Make Videos for YouTube.
Believe it or not, YouTube is considered the second biggest search engine on the World Wide Web, so make use of it by creating and posting videos leading up to your event. Get as many people to see your videos by posting them to Facebook, Twitter, on your website, and in emails sent to subscribers.
It’s a good idea to use videos not only to promote your conference or party, but also to continue talking about the event after it has ended, so be sure to have someone record high quality videos during the event as well. If you’re planning on hosting your party or conference again, this footage will come in very handy as you promote the next event.
Thanks to social media, there are a variety of ways to reach a much larger audience and get more people engaged and interested in your company’s upcoming party or conference. From Twitter and Facebook to YouTube and more, the key is to integrate these many tools into one cohesive marketing plan.