When you look at how many big corporations around the world trumpet the successes of their corporate social responsibility (CSR) initiatives, you’d think that they’re truly magnanimous in helping the communities in which they operate. It’s somewhat true – some companies dig rather deep into their bottomline to help make the world a better place. Others, on the other hand, are just blowing hot air.
In the infographic below we look at some of the most generous corporations – taking into account their profits and contributions – in a list according to the Chronicle of Philanthropy‘s annual corporate giving survey. Retail food chain Kroger heads the list in terms of giving as percentage of pre-tax profit, at a whopping 9.2% of their $77.4 million annual revenue. You’ll be interested to note that while Bill Gates is one of the world’s most philanthropic men alive, the company he founded, Microsoft, gives a mere 0.4% of their pre-tax profit.
If you think corporations are generous, consider this – in 2011 corporate donations totalled some $14.55 billion, yet individuals gave an eye-popping $217.79 million that same year. Food for thought.
[Infographic credit: BestMSWPrograms.com]