Mobile communications technology platform Viber, this week announced that it has hit 160 million users globally, of which over 50 million come from Asia and growing.
The company, which offers free messaging and HD-quality phone calls on most phone OSes over 3G/4G or WiFi , has set Asia as a strategic market for 2013 and look at further catering to the needs of its users in the region. Viber was recently translated to Chinese, Japanese, and Korean with Thai and Vietnamese coming soon. Viber servers have also been deployed in India, Singapore and Japan as well as Australia to improve connectivity for users in the region.
“We are excited to see that our presence in Asia is spreading rapidly,” says Talmon Marco, CEO of Viber. Marco adds that one of the ways the company aims to continue its expansion in Asia is to focus on supporting multiple platforms, more than any of their competitors. “In addition, we are always looking to bring new features to our users and we have done so recently with our new stickers and emoticons. We are also working to localize Viber for new markets and we have recently added language support for Chinese, Japanese, and Korean with Thai and Vietnamese coming soon and much more planned for 2013. These are just a few examples of how we are working to appeal to our strong user base in Asia.”
“We are confident that our growth in the region is just getting started,” he adds.