The world is already very well connected, but we’re set to become even more global than before come 2013.
According to a survey by online B2B commerce platform Alibaba of 399 global business professionals who attended a recent trade show in Hong Kong late October, four out of five of those interviewed said they already find buyers or supplies via e-commerce, and an overwhelming majority (71%) has increased their international trade in 2012 over previous years.
While many of the survey participants (59%) concede that 2013 is likely to be a challenging year, they are also looking at new markets (48%), invest in online marketing or PR tools (32%), as well as improve customer service experience (29%) to stay competitive in potentially turbulent times.
Here’s an infographic that outlines those numbers:
