The Ontario, Canada-based Location Based Marketing Association (LBMA) earlier this month launched LMBA Singapore, its new regional chapter focused on promoting and supporting Asian companies working on location-based services (LBS) market through collaboration, education and research.
According to a statement from LBMA, Singapore was chosen as its new Asia hub due to the country’s high smartphone penetration and rich cross-section of LBS players from retailers, agencies, advertisers and media buyers, to software and services providers and wireless companies. Singapore also boasts a thriving start-up and tech community and tech-savvy consumer base, all of which make for fertile conditions in which LBS and location-based marketing can continue its rapid adoption and evolution in line with consumers’ habits and preferences.
“It promises to be… the start of a new, collaborative era for those working in Asia’s LBS space,” asserts Christian Geissendoerfer, founder of hyper-local mobile ad network YOOSE, and one of the founding members of LBMA Singapore. “Members will have an opportunity to contribute and participate in a whole range of activities that will promote their individual expertise and also help drive an authoritative new voice for LBS in the region to a global audience.”
LBMA currently covers North America (Toronto, Montreal, New York, Atlanta and San Francisco), EMEA (Amsterdam and London), Asia Pacific (Singapore), as well as an upcoming chapter for South America (in Brazil).