Even as EURO 2012 reaches fever pitch, “traditional” terrestrial and pay TV broadcasters should be worried – according to the latest analytics from Experian‘s online competitive intelligence tool Experian® Hitwise®, soccer fanatics in Singapore are increasingly turning to peer-to-peer (P2P) streaming sites for their live soccer fixes. In fact, more than half of the top 20 search terms in Singapore containing “Euro 2012” were pegged to keywords pertaining to P2P streaming sites (see above).
In addition, visit share for sites that offer live streaming or streaming software in the week ending June 16 experienced a sharp spike, with www.livesoccertv.com and www.sopcast.com registering more than six times (or a 600-percent increase) in traffic (see below).
What does this mean for pay TV broadcasters? Plenty – and it’s all bad. Between expensive prices for pay TV sports packages such as Euro 2012, and ease of consumer access to free alternative online sources, they should start getting worried if they aren’t already.