Young Upstarts

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[Event] [Singapore] Mobile Flea Market App Snapsell Wins Startup Weekend Singapore 2012

Startup Weekend Singapore 2012 participants.

After 54 hours of intense product development and business pitching at Startup Weekend Singapore over the weekend, Team Snapsell – which developed a mobile application which allows users to sell stuff on a mobile-first marketplace – beat over 40 other ideas to emerge victorious as grand winner of the event. Team StarCall, a web platform where fans can bid for a chance to have a 1-to-1 video call with their favorite celebrities and help charities, as well as Mystery Shopper, a mobile platform to help small and medium sized businesses to improve their business processes, came in as runners-up.

Although Startup Weekends isn’t new, this Singapore edition added two rounds of idea filtering to sift out better ideas from the less applicable ones. One round required participants to submit their ideas to real-time conference tool Pigeonhole Live and let the crowd vote for their favorite ideas. In another round, a panel of judges selected the best 20 ideas for participants to work on.

Throughout the weekend, about 15 mentors came by to coach the teams in refining their business models, sharing best practices in application development, as well as fine-tuning their pitches during the final prototype presentation on Sunday evening.

The event was organized by a group of students from the National University of Singapore Overseas Colleges Alumni (NOC Alumni).

Team Snapsell with judge and mentor Ash Singh of



Daniel Goh is the founder and chief editor of Young | Upstarts, as well as an F&B entrepreneur. Daniel has a background in public relations, and is interested in issues in entrepreneurship, small business, marketing, public relations and the online space. He can be reached at daniel [at] youngupstarts [dot] com.

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