Young Upstarts

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[Infographic] A History of Disruptive Innovations In B2B Marketing

B2B (business-to-business) marketing may not be as sexy as consumer marketing, but increasingly many technology startups are looking at disrupting this space.

If you’re a startup – or a B2B marketer – that is looking at seeing how you can make your mark in B2B marketing, this infographic may interest you – A History of Disruptive Innovations in B2B Marketing, which looks at breakthrough technologies and processes that has impacted B2B marketing professionals over the years.

Put together by Eloqua – the folks behind Eloqua Engage for iPad – and creative agency JESS3, the infographic chronicles the history of B2B marketing and takes a look at the various technology platforms employed by B2B marketers since 800AD.

Here’s the infographic:






Daniel Goh is the founder and chief editor of Young | Upstarts, as well as an F&B entrepreneur. Daniel has a background in public relations, and is interested in issues in entrepreneurship, small business, marketing, public relations and the online space. He can be reached at daniel [at] youngupstarts [dot] com.

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