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[Infographic] Small Businesses More Comfortable With Social Media: Constant Contact

Constant Contact recently released data from its Fall 2011 Attitudes and Outlook Survey, and the biggest and most interesting finding was that small-to-medium businesses (SMBs) are more comfortable using social media marketing as opposed to six months ago. The data,  gathered from over 1,900 respondents across a range of business-to-business and business-to-consumer industries, gives new insight into a variety of marketing tools and how they are being used by small businesses.

Here are some of the findings:

– 81-percent of SMBs used social media to market their business, up from 73-percent six months back,

– 60-percent of SMBs now use micro-blogging service Twitter to connect with customers, up from 47-percent in spring,

– However, more SMBs use video-sharing (71-percent) than Twitter. Facebook reigns supreme at 86-percent, and

– SMBs respond pretty much equally when it comes to negative comments (60-percent) as positive comments (59-percent).

Here’s the full infographic:



Daniel Goh is the founder and chief editor of Young | Upstarts, as well as an F&B entrepreneur. Daniel has a background in public relations, and is interested in issues in entrepreneurship, small business, marketing, public relations and the online space. He can be reached at daniel [at] youngupstarts [dot] com.

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