Constant Contact recently released data from its Fall 2011 Attitudes and Outlook Survey, and the biggest and most interesting finding was that small-to-medium businesses (SMBs) are more comfortable using social media marketing as opposed to six months ago. The data, gathered from over 1,900 respondents across a range of business-to-business and business-to-consumer industries, gives new insight into a variety of marketing tools and how they are being used by small businesses.
Here are some of the findings:
– 81-percent of SMBs used social media to market their business, up from 73-percent six months back,
– 60-percent of SMBs now use micro-blogging service Twitter to connect with customers, up from 47-percent in spring,
– However, more SMBs use video-sharing (71-percent) than Twitter. Facebook reigns supreme at 86-percent, and
– SMBs respond pretty much equally when it comes to negative comments (60-percent) as positive comments (59-percent).
Here’s the full infographic: