Home In the News Asian Exporters Drive e-Commerce Growth: eBay

Asian Exporters Drive e-Commerce Growth: eBay


We’ve always known anecdotally that Singaporeans spent a lot of time – and money – on e-commerce, buying a whole range of goods from fashion to jewelry. But what most don’t realize is that Singaporeans actually sell plenty of goods online as well. According to the first-ever Asian Exporters’ Index launched by online auction and shopping platform eBay, Singapore-based exporters on the site have the second largest sales in Southeast Asia after Thailand.

The report also highlighted that the product categories that Singaporean exporters supply most are (1) Jewelry, gems and watches, (2) Clothing and accessories, (3) Business items for industrial and office use, (4) Toys, and (5) Computers. Singapore primarily sell on eBay’s US, UK, Australia and Germany websites, with purchases from Brazil among the fastest growing.

eBay says the Asian Exporters’ Index demonstrates the important role the company plays in the development of e-commerce in Singapore and throughout Asia, providing a source of job and wealth creation. “eBay is leveraging its export-trade platform to provide global opportunities for merchants in Singapore and increase selection for consumers worldwide,” says Jason Lee, Head of eBay Southeast Asia and Middle East.

The Asian Exporters’ Index looks at some of the most successful businesses selling on eBay from across Asia. These businesses are exporters from around Asia including China, Hong Kong, Japan, Thailand, South Korea, India, Singapore, Malaysia, Indonesia, Philippines and Vietnam. The information is based on internal eBay data and the results of a Nielsen online survey conducted among eBay sellers with annual sales over US$100,000 based in China and Hong Kong.


  1. E-commerce in Singapore is booming on Livejournal, with 1.2 million Singaporean users and over 50,000 ‘blogshops,’ generating more than US$72 million worth of transactions in Singapore in 2011 alone. Altogether, Livejournal blogshop transacted 6% of Singapore’s forecasted e-commerce volume of US$1.2 billion in 2011.

    Emall.sg is testimony to the popularity of e-businesses in Singapore, listing over 4,000 local businesses including coupon deal sites, grocery, education, health and sports.

    However, running an e-business is no rosy picture. A survey conducted in Singapore in 2010 highlighted some significant challenges facing e-business owners in Singapore. If you plan to start an e-commerce business, and want to survive past year one, there are expenses you should carefully consider when preparing your business plan.

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