by Willis Wee, Penn-Olson.com
Singapore based start-up, EatAds.com, wants to be the online outdoor media marketplace in Asia. While digital advertising is on the rise, outdoor media still has a big role to play in Asia. Try driving through the highway of Malaysia, Indonesia or China and you will get to enjoy the large display ads while you ride across the country.
“Each year companies invest billions of dollars in outdoor advertising throughout Asia; however, it remains one of the last media segments that is bought and sold exclusively offline. EatAds brings online efficiencies to this market,” said John Fearon, Founder and CEO at EatAds.
The idea is simple. Media owners make their ad spaces available while advertisers search and purchase them on EatAds.com.
“Our database provides timely information critical to campaign planning for anyone interested in outdoor advertising,” said Brian Frissyn, EatAds‘ Director of Business Development.
“We support large media buyers as much as smaller businesses interested yet unfamiliar with the nuances of buying and executing outdoor campaigns,” he added.
With traditional media getting lesser advertising investment each year, EatAds made a bold move into this space. Perhaps one of the reasons to explain the declination of traditional ad buys is due to an inefficient system that hampers the process to search and purchase offline media space.