Home Feature Story Visual Factory – Stitching Together A 3D Virtual World of Opportunity

Visual Factory – Stitching Together A 3D Virtual World of Opportunity

Ilan Olfek, CEO and founder of Visual Factory, a 3D immersive social network startup.
Ilan Ofek, CEO and founder of Visual Factory, a 3D immersive social network startup.

Founder and CEO of Visual Factory, Ilan Ofek, is a 20-year veteran in the defense industry whose last role was as ST Electronics‘s CTO for Training & Simulation Systems, and these days he brings his knowledge in image understanding, simulation systems and advanced artificial intelligence to build his 3D immersive social network startup.

Ilan founded Visual Factory in Singapore when he recognized the growth opportunities for the country’s booming interactive digital media (IDM) market, largely driven by the massive interest and investment from the Media Development Authority of Singapore in growing this sector. Ilan then brought Shamim Akhtar on board as CTO and a member of the board – the expert in computer graphics worked on the design and development of the game engines and renderers.  Ilan also pulled in Gerald Lui, with his experience with project management, to develop the startup’s business and markets. Together, the three of them comprise Visual Factory‘s core team.

The folks behind Visual Factory.
Ilan with his core team members - Shamim Akhtar (L) and Gerald Lui.

A Virtual Community Platform

“The existing solutions in the digital media industry seems to be like in bits and pieces,” says Ilan, “which spells out a great enormous potential fro an entrepreneur to build the next-generation 3D composing tool.” Which is exactly what Visual Factory did with MagicStitch.

MagicStitch is developed as a set of tools for professionals and non-professionals alike to create their own 3D immersive solutions – a technology enabler for the IDM market, if you like. The virtual community platform allows the creation of products supported with 3D immersive graphics, geo-tagged information, a multi-user environment and even an internal economy.

MagicStitch's instruction page.
MagicStitch's instruction page.

“This is the first time any user can create a 3D immersive world, be it an exhibition, a social network, a cityscape or anything else virtual in such a simple way and as easy as a game,” Ilan explains. “In our current business model, we are targeting to bring the successful markets, such as museums, galleries and exhibitions to the next phase of being e-engaged in a virtual world complemented by Web 2.0 features and moving into a Web 3.0 environment.”

“The most important thing is (that) our technology, unlike other engines in the market, supports a vast array of data formats and allows for fast deployment of market-focused applications,” says Ilan. “Last but not least, our products provide non-professionals with an easy-to-use game-like toolkit to deploy their own content, which is a big thing for the global virtual world market space.”

A 3D avatar exploring a virtual museum.
A 3D avatar exploring a virtual museum.

The largely self-funded startup sees Singapore, China and Europe as key markets. Thanks to some help from MDA – who also provided them with a grant to develop the platform – Visual Factory has already landed and is currently managing two projects: a virtual museum for the Singapore’s National Heritage Board, and an “e-town” for the various government culture, recreation and sports agencies to experiment with 3D content.

These days, the company is seeking additional funding to invest in marketing.

On Entrepreneurship

Ilan feels that patience and perseverance are an entrepreneur’s bread and butter. “Rome was not built in a single day, it takes time. But you must stick to your strategic decisions.”

He’s also a strong believer in teamwork. “In such a small company, every person sets the tone in his domain. The management must work as an arrowhead, with full trust (in each other).”

Ilan wants to take this opportunity to thank their wives for believing in them. “Without our supportive spouses, we can never make it this far.”