Not only does Prima Deli continues to remain shut throughout this lucrative festive season as it cleans up over the salmonella poisoning incident, the local press is really not doing it any favours. In fact choice words, such as the Straits Times today calling it a “fiasco”, is likely to cause the company more harm.
The question I have is: Is the Prima Deli – and its parent company Prima Food – being too passive in not engaging the media in a constant dialogue to manage such negative publicity, or is it that the media refuses to print whatever they have to say?
Worse yet, Prima Deli continues to get itself compared to its major competitors, including some who weighed in with their concerns – at Prima Deli’s expense – over the impact the poisoning incident may have on the industry.
