It has been about five years since marketing guru Seth Godin first published The Bootstrapper’s Bible: Volume 1, but the advice enshrined within those pages is still relevant to starting entrepreneurs of today.
Seth is a marketing genius, at least according to his industry. BusinessWeek called him “the Ultimate Entrepreneur for the Information Age”, which must count for something. His books are widely read – his latest book Purple Cow was a New York Times and Wall Street Journal bestseller.
So what is it about Godin that have enthralled his fans? In the Bootstrapper’s Bible, Godin seeks to empower the ultimate underdog – the bootstrapper, his term for an entrepreneur who is determined to build a business that pays for itself every day. He gives examples of bootstrappers who have, against all odds, succeeded against bigger and better opposition. Godin also gives advice on what bootstrappers should look out for in their own businesses.
You can download the e-booklet The Bootstrapper’s Bible from Amazon for a pittance (which goes to charity anyway), which is based on his book of the same name.
Alternatively, you can read more about Godin at his blog here.