Young Upstarts

All about entrepreneurship, intrapreneurship, ideas, innovation, and small business.

Getting Started With Marketing

If you want to start with marketing for your company this year, there are many great ways to do it.

If you have never experienced online marketing before in your professional life, here are some ways to get started.

Make goals.

The important thing you need to do when marketing is come up with your goal. If you don’t have a marketing goal you will not be able to succeed in your plan in the same way. For example let’s say your goal is to get 1000 followers on your social media accounts by the end of the year. You will be able to work towards this by creating social media content, promoting content and also your page. By setting a goal you know what you want to do to achieve it.

Resources.

Marketing contains a lot of different principles and many different skills. It would be worth looking at what exactly you need for your team to successfully do the job. For example, sending someone on a ClickMinded search engine optimization course would be great for your web content, installing Adobe Suite will be useful for graphic designers, and hiring someone technical will be helpful to create the website. You need to make sure you fully utilise everyone in your team and give them to tools they need to succeed.

Find your target audience.

Although you might think that simply spitting out content will get you followers: it isn’t the right way to make a loyal audience. You need to identify the types of people who will want to buy your products. If you are a fashion company then you will likely be looking for women in a certain age range or men in a certain age range depending in the type of clothes you wear. It is important to identify who you are selling to because this will allow you to come up with a good enough campaign for them.

Create lots of content.

Content is the buzzword in marketing and is the foundation of this department in your business. Every time you see an image, video, article or infographic online:this is content. If you want your business to succeed and gain a lot of followers you need to be smart with the content you create. For example if you are a makeup brand you can create a blog on your website talking about makeup and skincare, and also create video makeup tutorials to share in your social media. This will give people something worth following and therefore they will support you and your business. It’s all about catering to your audience and giving them what they want.

Make a schedule.

It is incredibly important in marketing to always be consistent with your work. You need to create a strict schedule for every single week and make sure that you stick to it. You will want social media posts planned for every single day, articles and other content once or twice a week and then general marketing jobs throughout the rest of the space. If you don’t get organised and create this schedule every week you will fall at the first hurdle with your plans.

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Young Upstarts is a business and technology blog that champions new ideas, innovation and entrepreneurship. It focuses on highlighting young people and small businesses, celebrating their vision and role in changing the world with their ideas, products and services.

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