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[Singapore] Westin Returns, Sets Up In Central Business District

It's been over a decade since Westin left Singapore's shores; the hotel chain sold off its two properties - The Westin Stamford and The Westin Plaza - to Swissôtel and Raffles Hotel in 2002, after the brand's own acquisition by Starwood Hotels & Resorts Worldwide in 1998. But its aggressive expansion in Asia Pacific - over 40 properties in recent years, with another 20 in the pipeline - meant that a return to Singapore, and one of the world's busiest financial hubs, was inevitable. The Westin Singapore is Singapore's  first-ever integrated hotel located within an office building - the Asia Square Tower 2 - right smack in the middle of Singapore's Central Business District. Surrounded by a plethora of law firms, local and international banks and other financial institutions, the 305-room property is flanked on one side by the Marina Bay district and is also interestingly within easy walking distance to the regional offices of various tech giants, including Google, Yahoo! and Facebook. As expected due to its location, the hotel seeks to attract international business visitors who need quick and convenient access to offices in the bustling financial district, at the same time avoiding the city's growing traffic problems. "We are thrilled to return to Singapore, expanding our footprint in Asia’s business and financial epicenter,” says Chuck Abbott, Regional Vice President, South East Asia, Starwood Hotels & Resorts Worldwide, Inc. "Backed by its distinctive positioning around well-being, The Westin Singapore will play a significant role in the transformation of the Marina Bay development, as we inject a unique and revitalizing experience into this urban oasis." Business travelers would be glad for the hotel's various spaces designed especially to help guests stay productive on the road. In addition to ergonomic in-room workspaces, its Executive Club Lounge offers Executive Club guests an exclusive space to organize meetings with wireless high-speed Internet access and private meeting rooms.

Daniel Goh is the founder and chief editor of Young | Upstarts, as well as an F&B entrepreneur. Daniel has a background in public relations, and is interested in issues in entrepreneurship, small business, marketing, public relations and the online space. He can be reached at daniel [at] youngupstarts [dot] com.

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