[Infographic] The Numbers Around Direct Mail Marketing
- 3.6%: Forecasted increase in spending on direct mail marketing in the next year
- 65%: Of people who have received direct mail who make purchases/engage
- 30X: A customer is 30-times more likely to respond to direct mail than an email
- $167: Average direct mail marketing campaign cost while average resulting sales is $2,095
Daniel Goh is the founder and chief editor of Young | Upstarts, as well as an F&B entrepreneur. Daniel has a background in public relations, and is interested in issues in entrepreneurship, small business, marketing, public relations and the online space. He can be reached at daniel [at] youngupstarts [dot] com.