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Adobe Launches Full Creative Cloud Offerings, Drops Perpetual Licenses

In a move that surprised absolutely no one, multimedia and creativity software maker Adobe Systems announced earlier at its conference Adobe MAX that it will not be providing further updates on its legacy Creative Suite (CS) line of products and instead will be focusing its efforts entirely on Adobe Creative Cloud.

Creative Cloud, first launched globally in April last year, so far has hit over 2 million free users but – more importantly for the company – it’s also garnered half a million members who have paid fully for its subscription services. The subscription-based service includes more than 30 tools and services – including Photoshop® CC, InDesign® CC, Illustrator® CC, Dreamweaver® CC and Premiere® Pro – enabling professional-grade content creation and delivery across print, web, mobile apps, video and photography, which also includes collaborative tools that allow creative professionals to share ideas with one another.

Adobe is also finally rolling the entire suite of Creative Cloud subscription tiers to users, with individual and enterprise level subscriptions joining the team option for the rest of the world. Creative Cloud for teams was the first of the Creative Cloud membership options to be made available in Asia earlier in January this year.

In addition, online creative community Behance is now integrated with Creative Cloud, so users can showcase work, get feedback on projects and gain global exposure.

Creative Cloud is dramatically changing how creative professionals and businesses publish finished work, and deliver enhanced services that build and power websites, mobile apps, tablet publications, online portfolios, and content for virtually any medium and device,” says Vicky Skipp, Regional Director, Adobe South East Asia.

While the company will continue to sell Adobe CS, the line has been discontinued with no more updates, i.e. there will be no more perpetual releases. “Focusing development on Creative Cloud will not only accelerate the rate at which Adobe can innovate but also broaden the type of innovation the company can offer the creative community,” explains Skipp.

You can find full pricing details for Adobe Creative Cloud for Southeast Asia here.

Daniel Goh is the founder and chief editor of Young | Upstarts, as well as an F&B entrepreneur. Daniel has a background in public relations, and is interested in issues in entrepreneurship, small business, marketing, public relations and the online space. He can be reached at daniel [at] youngupstarts [dot] com.

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