Spuul – Bollywood On Your Mobile
Now now, don’t bother denying it – even you’re not a fan, you must admit to being mesmerized by the incredible synchronized mass dancing, lively music and – somewhat – exaggerated overacting of the film genre known as the Bollywood movie. And if you’re a huge fan and can’t find such invigorating content at movie theaters near you, well, there’s Spuul.
Spuul (www.spuul.com) is a movie-streaming entertainment app for iOS devices that streams Bollywood movies and TV shows on-the-go. Yes, this means you can watch instantly watch Bollywood blockbusters such as Rockstar, Zindagi Na Milegi Dobara and Sholay wherever you are, whenever you want. Useful features include the ability to save and recall playback position between different devices, and an easy-to-use search function that simplifies the discovery of content (critical considering the massive amount of content as Bollywood is one of the biggest film production centers of the world).
“Smartphones and tablets are revolutionizing video consumption habits today,” explains S. Mohan, co-founder of Singapore-based Spuul. “We believe that the Spuul app addresses a critical need for easy access to Indian (movie) content.”
Spuul currently lists over 100 free-to-watch movies, and also offers pay-per-view movies available at US$0.99 per movie for 72-hours of unlimited viewing, as well as a premium subscription option which gives access to the very best of Bollywood movies online at an introductory price of just US$4.99/month.
“The initial response has been tremendous. Since the app’s launch a few days ago, 70% of our current users are now watching Spuul on mobile and the number of movies watched has gone up by 500%,” Mohan adds.
Daniel Goh is the founder and chief editor of Young | Upstarts, as well as an F&B entrepreneur. Daniel has a background in public relations, and is interested in issues in entrepreneurship, small business, marketing, public relations and the online space. He can be reached at daniel [at] youngupstarts [dot] com.