VISA Launches MICE Connect
Global payments technology company VISA has launched a free one-stop online portal targeted at small- and medium-sized businesses which provides information on major international industry conventions and trade exhibitions (MICE). Known as the VISA MICE Connect, the portal includes a comprehensive directory of over 150 international trade shows and events from around the globe across a range of industries including computers and IT, beauty and cosmetics, fashion, travel and construction.
The portal especially caters to those businesses in Asia looking to grow overseas, and features a dedicated travel consultant service to help them to easily get to destinations of their choice. It’s a great extension of VISA’s business, and a recognition that small and medium enterprises contribute greatly to the business travel industry, and the global economy in general.
Another noteworthy resource is VISA Business Connect, a platform focused on the China market that is specifically aimed at providing small- to medium-sized businesses access to the Chinese government and industry leaders, first-hand insight into local business operations and legislation, as well as specialized business study tours to industrial sites and business centers.
Daniel Goh is the founder and chief editor of Young | Upstarts, as well as an F&B entrepreneur. Daniel has a background in public relations, and is interested in issues in entrepreneurship, small business, marketing, public relations and the online space. He can be reached at daniel [at] youngupstarts [dot] com.