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[Asia] [Event] Demo Asia 2012

If you loved the emerging startup vibes of the DEMO conference, Asia will be getting its very own version with DEMO Asia 2012 slated for February 29 to March 2 in Singapore next year.

Organized by Singapore Press Holdings (SPH) subsidiary and events company Sphere Exhibits and IDG Enterprise, DEMO Asia 2012 looks to gather Asia’s brightest innovators and budding entrepreneurs into one place, giving them the opportunity to debut, pitch and showcase breakthrough ideas and products to corporate acquirers, media, venture capitalists, angel investors and strategic partners. Singapore is the second country in Asia to host a DEMO event after China, and the event will comprise of conferences, pitches and networking sessions for an invited group of companies to launch their products for the first time to an audience.

An Asian Innovation and Entrepreneurship Showcase

At the DEMO Asia conference, specially selected startups will deliver six-minute pitches to potential investors and buyers to garner their buy-in and interest. There will also be presentations and panel discussions from leading industry players and experts on cloud, social media, consumer, and enterprise technologies made during the conference.

Asian countries will be invited to showcase their homegrown fast-rising companies as part of the DEMO Asia Startup Expo, which should see companies in web, mobile, cloud, enterprise, social media and consumer technologies from across the region network and form strategic partnerships. It will also feature several DEMO alumni companies from the United States.

“We are committed to the success of the first-ever DEMO Asia in Singapore,” says Chua Wee Phong, executive Director of Sphere Exhibits. “We made sure that it imbibed DEMO’s signature features while catering to Asian entrepreneurs and innovators. By expanding and beefing up the programme, we are providing promising start ups and entrepreneurs more avenues to tap into the resources, expertise and network to enable them to showcase their innovative ideas to a global audience.”

“With Asia’s business resilience driving global growth in the next few decades, we are excited to be an active proponent in driving innovation and growth in the region with the DEMO Asia platform,” he adds.

In November, the DEMO Asia Innovation Tour will visit Jakarta, Indonesia and Kuala Lumpur, Malaysia to search for the most innovative ideas and products to be showcased at DEMO Asia. A similar audition will be held in Singapore November 8-10 at Block 71, located at the Mediapolis Phase 0 at Ayer Rajah. In this closed-door session, 20 companies will be screened and the shortlisted applicants will be given five minutes to present to a DEMO Asia judging panel.

Shortlisted companies chosen by the DEMO Asia judging panel will have the opportunity to do their pitch to venture capitalists, investors and the media at DEMO Asia.

DEMO Asia Singapore Audition

DEMO Asia would like to invite all startups to participate in the first audition for DEMO Asia 2012.

Date: Thursday, 10 Nov 2011
Time: 2.00pm to 5.30pm
Venue: Plug-In@Blk 71 #02-18, Ayer Crescent, Singapore 139951

Each participant will be given 6 minutes to demonstrate his concept, product or technology to a panel of judges. No PowerPoint but images or short video clip to support the presentation are allowed.

The successful applicant will get to launch his concept, product or technology at DEMO Asia in March 2012 to global press, savvy investors, corporate acquirers, strategic partners and buyers.

This opportunity is open to all Startups, SMEs and MNCs.

There is no fee to participate at the audition. If selected, the respective fees apply – Launch $3,500, Alpha $2,500.

There will be limited scholarships available that will help offset a portion of the fees (terms and conditions apply).

There are two categories for at the audition:
1. Launch – for companies to launch their market-ready product
2. Alpha Pitch – for individuals/groups/startups with prototypes/concepts

Slots for auditions are limited, so book now. Contact Mr Herbert Ho at

Daniel Goh is the founder and chief editor of Young | Upstarts, as well as an F&B entrepreneur. Daniel has a background in public relations, and is interested in issues in entrepreneurship, small business, marketing, public relations and the online space. He can be reached at daniel [at] youngupstarts [dot] com.

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