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The Real Group Announces; Makes Shopping For Home Loans Easy - A new and easy way for finding and comparing home mortgage loan packages. - A new and easy way for finding and comparing home mortgage loan packages.

Earlier this week, local startup The Real Group announced the launch of, the first-of-its-kind online mortgage comparison service for the Singapore market.

The free online service allows users to easily search for, compare and enquire about home loan packages available across eight different Singapore-based banks. “SmartLoans gives users more control over the mortgage and refinancing process. We aim to help our customers find the best deal when hunting for a mortgage,” says Vinod Nair, CEO of The Real Group. “Many potential home buyers will find SmartLoans very useful. At the same time, it will also help home buyers who are looking to refinance their existing mortgage compare their options.”

“I am heartened to see The Real Group developing new innovative solutions for the real estate industry. Although the economic situation has had a dampening effect on the home buying scene, The Real Group have adapted their business model and developed new revenue-generating activities. More importantly, SmartLoans provides real value to its users,” said Prof Wong Poh Kam, Director of the NUS Entrepreneurship Centre, which is incubating The Real Group. is the third online service in The Real Group‘s stable, after and

Daniel Goh is the founder and chief editor of Young | Upstarts, as well as an F&B entrepreneur. Daniel has a background in public relations, and is interested in issues in entrepreneurship, small business, marketing, public relations and the online space. He can be reached at daniel [at] youngupstarts [dot] com.

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