Giuseppe Agrippa is the founder of award-winning landscaping companies that have redefined outdoor living across the Greater Toronto Area. Launching his first company at just 20 years old, he transformed a small start-up into a premier name in luxury landscapes, specializing in custom pool design, outdoor structures, and integrated garden spaces. Known for his hands-on leadership and commitment to quality, Agrippa has built a reputation for turning ambitious design ideas into lasting, functional environments.
In this interview, he shares insights on industry trends and why landscaping offers an exciting path for young entrepreneurs seeking independence and growth.
Q: Many young professionals today are looking for industries with both creativity and growth potential. Why do you believe landscaping fits that description?
GIUSEPPE AGRIPPA: Absolutely — landscaping is one of those rare fields that blends artistry with entrepreneurship. On one hand, you’re designing living, functional spaces that reflect a client’s personality and lifestyle. On the other, you’re running a business with real scalability: managing crews, scheduling projects, sourcing materials, and innovating with design technology.
Unlike some industries, landscaping is evergreen—people will always want to enhance their homes and outdoor spaces. With demand for outdoor living on the rise, especially after the pandemic, the industry has exploded in value. For ambitious professionals, it offers independence, variety, and the ability to literally see the results of your work take shape.
Q: What trends do you see shaping the landscaping and pool industry in the next five years?
GIUSEPPE AGRIPPA: Right now, the biggest shift is toward outdoor living as an extension of the home. Clients want kitchens, fire features, pools, and shaded lounge areas designed as if they were interior spaces. Sustainability is also driving innovation—low-water plantings, permeable surfaces, and smart irrigation systems are becoming standard, not optional. In pool design, smaller plunge pools with integrated technology are trending, particularly in urban markets.
Another key trend is customization: homeowners want a one-of-a-kind experience, not a cookie-cutter patio. For entrepreneurs, these trends signal opportunities to specialize, stand out, and offer clients both function and flair.
Q: How did you get started, and what lessons would you share with young people thinking about starting their own landscaping business?
GIUSEPPE AGRIPPA: Clients will forgive mistakes if they see effort and integrity, but they won’t forgive being ignored.
I’d also tell young entrepreneurs: don’t wait for the “perfect” moment. Start small, take on manageable projects, and grow steadily from there. Landscaping is very visible, and your work becomes your best advertisement. If you treat every project like it’s your portfolio, opportunities multiply quickly.
Q: Independence is a big motivator for young professionals. How does landscaping deliver on that?
GIUSEPPE AGRIPPA: One of the things I love most about this industry is the freedom it provides. You can structure your business to fit your lifestyle, whether that means focusing on small boutique projects or building a large operation with dozens of employees. You’re not confined to a desk or a rigid routine—you’re outdoors, meeting people, solving problems, and creating something tangible. And because it’s a project-based business, you can directly scale your efforts: more projects, bigger designs, new service lines.
For someone who values independence, landscaping lets you carve out your own path while still offering long-term stability and growth.
Q: Finally, what excites you most about the future of your industry?
GIUSEPPE AGRIPPA: What excites me is how landscaping is becoming more about creating entire lifestyle experiences. The convergence of technology, sustainability, and design is pushing the field forward in ways I couldn’t have imagined when I started. Homeowners want immersive environments that are smart, low-maintenance, and unique. That keeps the work exciting, because every project feels like a new creative challenge.
For young entrepreneurs, the growth trajectory is massive—there’s room for innovation, specialization, and leadership. I believe the next generation of landscapers will shape how people live outdoors for decades to come.
