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Breaking The Mold: How To Build A Corporate Culture That Encourages Creativity


If you’ve ever been involved in manufacturing, you probably know the term “breaking the mold.”

This expression is rooted in destroying a mold so an object can never be duplicated. It’s also a term of admiration for someone who does something outstanding.

Encourage open communication

Creating an environment where people feel comfortable sharing their ideas and giving feedback is essential to cultivating a corporate culture that encourages creativity. Inviting team members to share their thoughts in one-on-one and group sessions is a great way to do this.

Employees can more confidently share their ideas when leaders are open to feedback and genuinely encourage dissenting opinions. According to organizational behavioral scientist Amy Edmondson, this can be a crucial driver of innovation and creativity.

Developing an abundance mentality instead of a scarcity mindset is another way to foster creativity. An abundance mentality encourages individuals to let go of weak ideas and welcome strong ones.

Create a judgment-free environment

A corporate culture that encourages creativity starts with a judgment-free environment, like the expert’s opinion of Shohreh Abedi. This may look like a brainstorming session focusing on the best possible idea or simply providing employees the time and space to work independently.

A judgment-free environment might not seem like a big deal, but it can positively impact your company’s productivity and overall well-being. The best way to create a judgment-free environment is to remove all social barriers that deter people from sharing their ideas. You can provide the following:

  • A suggestion box around the office.
  • Making anonymous idea submissions easier.
  • Simply allowing your employees to voice their opinions.

Give people the freedom to make mistakes

One of the best ways to cultivate creativity is by removing employees’ fear of failure. This creates a free-flowing environment for brainstorming and experimenting with new ideas.

When employees are afraid to make mistakes, they stay in their comfort zones and never work outside of them. This prevents them from developing fresh ideas to improve and help the company grow.

Allowing people to make mistakes will enable them to explore their ideas and test them out on a small scale before committing to large-scale projects. This will enable them to see if their ideas are feasible and how they could be improved. It also helps them better understand how the business works and how they can contribute.

Encourage risk-taking

Many employees are hesitant to take risks because they fear negative consequences. However, a corporate culture encouraging risk-taking can help employees think outside the box and create innovative solutions for their company.

In addition, a culture that supports risk-taking can attract top talent. This can benefit a business, as it can help it stand out in the market and improve profitability.

Leaders should encourage risk-taking by sharing successes and mistakes with their team members. This can dispel the fear of failure and help employees learn from past experiences. It can also encourage other employees to try new things as well.

Create a culture of collaboration

To foster creative thinking in your workforce, you must create a culture allowing people to collaborate and share their ideas freely. Fear of judgment or rejection is one of the biggest obstacles that prevent employees from putting forward their best ideas.

Great workplaces understand the importance of collaboration and know that removing roadblocks to communication can make it more efficient and effective for everyone involved.

Leaders also have an essential role in fostering a collaborative environment. They need to become collaborative role models, and they need to encourage their team members to adopt the same behaviors that they promote.

In addition to encouraging open communication, leaders must offer constructive criticism when necessary. This is a critical component of creating a culture that supports collaboration, and it’s something that should be communicated clearly and regularly to everyone in the organization.