By getting your branding right, you can attract more customers and generate more sales. You’ll need to develop your brand’s voice, identity, and values. You’ll also need to use consistent fonts, a consistent color palette, and the right imagery across your branding.
The types of images and graphics you use should tie in with your overall brand aesthetic. And you should not deviate from your brand image strategy, regardless of the platform on which you’re promoting your brand.
Here’s a more detailed look at four ways in which the images you use on your website and social media channels can contribute to your brand.
1. The Right Images Enable Customers to Engage with Your Brand More.
The images you use on your website and social media platforms serve more of a purpose than simply making your design look good. When used effectively, images can help potential and existing customers to engage with your website and social media channels more.
Ultimately, that means more conversions and more sales.
Images affect us all in many ways, such as emotionally drawing us in. So, choose the right imagery and you can pull on people’s heartstrings or pique their interest. Images on your website and social media accounts can also help to improve the user experience. You can even use images to present information in a more digestible way.
By ensuring you use images that are aesthetically pleasing and/or informative, and making sure they suit your brand’s design themes, you can present an authoritative and engaging brand; and in turn, gain more sales for your products or services.
2. Images Can Help Your Brand to Improve Its Search Engine Ranking.
If you want to grow your brand, you’ll need to climb up search engines.
You should already be using SEO techniques to help you achieve that. But did you know that imagery can contribute to your brand being recognized by search engines like Google?
When you use the right descriptions and keywords in the images you use on your website, the content will show up for both web searches and image searches.
3. Images Help to Bring Your Products or Services to Life.
Another way in which the right images can contribute to your brand is that they help to bring your products or services to life.
First impressions matter, so it’s important that you use imagery well in order to help potential customers visualize the products or services that you’re offering.
For instance, if you’re selling insurance, you’ll want to go with something like a photo of a family, perhaps with an umbrella over their heads to symbolize protection.
Alternatively, if you sell toys, you’ll want to use photographs of smiling children playing with the toys.
The idea is to create a human connection. If you only feature a photo of the toy itself and not a picture of it being used and enjoyed, you’ll fail to communicate your message as effectively.
On the other hand, when you use effective imagery that has a lot of thought put into it and matches your branding, you can generate more engagement from visitors on your website and social media sites.
You should spend time making sure the imagery you use is right for your brand. It’s a good idea to try different effects with an online photo editing tool.
For instance, when you try BeFunky, you can add rainbow filters, remove backgrounds, turn photos into art, and much more.
4. When You Post Images That Are Shareworthy, You Can Increase Your Brand Recognition.
Finally, you can gain more traction on social media and improve your website’s visitor rate when you use images that people want to share.
The more you provide content that people can share, like, and comment on, the more well-known your brand will become.