It’s essential to keep your community buzzing and engaged. Engagement builds a positive awareness of your brand, developing relationships and attracting potential customers.
Creating content for social media shouldn’t be complicated. You can get a lot of mileage from your old posts.
However, if you want to engage your community, you need to put a little more thought into it and make it interesting for them by publishing social media interaction posts.
Here is a go-to guide for four types of content that promise to engage your audience, provide value, and get them excited about your brand on social media.
1. Fun and engaging Q&A sessions.
Q&A sessions encourage engagement in your community because it allows people to participate.
It creates an opportunity for your followers to interact with each other as well as with your brand, which can help build trust and loyalty over time.
Not only that, but it also provides valuable information for the other members of the community and the brand itself.
You can ask questions about anything from product usage to industry news or even just general interests (e.g., favorite movies or music).
For example, “Is X product worth it?” or “What’s your favorite memory?”
You can even do it the other way around and host Q&A sessions where it’s your followers that ask the questions. It’s an excellent opportunity to explain more about the brand and educate your followers.
For example, customers could ask, “How to use X product?” or “How long does X product last?”
Nowadays, most Q&As are done through Facebook or Instagram. This pop quiz story series by Netflix is an excellent example of engaging with followers in a fun way.
There is other similar content, such as Quizzes and Polls, which gets you the same result as Q&As. The important thing is you’re engaging with people in real-time with topics that matter to them!
2. Sharing the content of others.
This might sound uninteresting and unoriginal, but it’s completely fine to share the content with others.
For example, if you run a psychology page and you see a page about behavioral analysis posting about the best aba practice management software, then go ahead and share it with your community.
It’s great and useful content, and the audience loves it, so why not just share it? It’s letting other brands do the talking for you. Not only does it save you time, but it also saves your creative juice for additional content.
You might ask, “But wouldn’t that make us unoriginal and piggybacking off others?” No, it wouldn’t.
You’re supposed to be building a community. It would do you no good when you toot your own horns and not connect with others in the same field.
Remember that people don’t just go to social media sites to see what you have to say. They want to see what you have to say and what other people are saying as well.
Find the right balance between sharing too much content and making sure you have something unique to share.
If the post is about something that doesn’t relate to your business, don’t share it. This can cause confusion in your audience, who may wonder why you posted something that doesn’t relate to your industry.
It would be best if you also made sure that the content you’re sharing isn’t copyrighted by someone else.
This can be tricky because many people use images and videos without permission on their website or blog, so it’s hard to know if something is copyrighted or not unless it’s obvious.
If there are any doubts about copyright infringement, don’t share them!
3. Exciting contests.
Getting a chance to win is exciting. What’s more exciting than that is actually winning.
Creating a contest or competition engages your audience and is a great way to give back to your community in a fun way.
There are various types of contests, but the best ones are usually photos, videos, and comments contests.
Let your followers submit photos of themselves wearing a piece of clothing from your store. You can also let them vote on which new product design is best suited for your brand aesthetic.
You never know what kinds of creative ideas your followers might come up with if you give them some room to play around!
It’s a great way to generate buzz around your brand and get people involved in the conversation. They can also help increase engagement, followers, and traffic on your social media pages.
4. Valuable guides and informative content.
Content is king, and social media is no exception. The more relevant, helpful, and engaging content you can produce for your followers, the more likely they are to engage with you and your brand.
People love learning new things, especially if it’s about something they enjoy or care about.
For example, if you run an online writing club, then posting a guide on “How to write amazing content” will be well received by your community of writers.
And programmers would absolutely love it if someone made a post recommending the best test case management software.
As long as what you’re posting is useful and helpful, people will appreciate it. Your goal should be to provide value in everything that you post on social media.
When creating content for social media, think about what will engage your audience and give them something worthwhile in return for their time spent reading or watching it.
And that are four content ideas to keep your social media community engaged! Engaging with your community doesn’t have to be complicated and takes too many resources.
The four content ideas above are different, but they share the same trait, which is being interactive. It establishes an active connection between the brand (you) and its followers.
In the end, both sides will get what they want. You will get your engaged followers and, as a bonus, valuable metrics. At the same time, the followers will get their relative fun, excitement, and enjoyment.