Have you just opened a restaurant and have no idea how to be visible? Then this article will help you make your restaurant more visible.
Have leaflets printed.
If you have just opened a restaurant, you would like to be visible in the neighbourhood. Have leaflets printed (translation: folders drukken) and put them through the letterbox in the neighbourhood. Leaflets are a cheap way for quick promotion. When distributing leaflets, you have to be smart because too many flyers will soon be seen as spam.
Choose the right format menus.
When you open a restaurant, menus are very important. Menus come in different shapes and sizes. It is very important to match this with the audience that will be there. In general, a larger menu is more pleasant and the strength of the paper is very important. Once you have chosen the right format, paper type and design, you can start printing your menus (translation: menukaarten drukken).
Create a social media campaign.
Online visibility is very important for a business. Also for a restaurant. Social media is a good and cheap way to start. Match your social media channels to your audience and get started. Make a strategy behind the amount of content you post because too much content becomes spam and too little content makes you lose the attention of your audience. Atmosphere content helps a lot with restaurants, where the followers can see how cosy it is. In a social media campaign, you can quickly enlist the help of your friends and family to share content.
Make use of banners.
Outdoor advertising for your restaurant is very important in order to stand out in the immediate area. Banners come in various formats and stand out well. The advantage of banners is that they last a long time, so you make a sustainable investment in offline visibility.
Pay attention to the interior.
The interior of a restaurant is very important. Guests should feel comfortable in the restaurant. The interior has to be in tune with the theme and the public you want to welcome. After the theme has been determined, you can fine-tune the menu.
So, when opening a restaurant, there are many aspects to consider if you want to be visible. There are several things that are effective in the initial phase of your restaurant. In the initial phase, it is very important that you act quickly and start visibility early.