Social media platforms like Facebook, Twitter, and Instagram are powerful tools that any entrepreneur can use to promote their business and generate revenue.
Before you jump on board with these applications, though, it’s important to know how to use them correctly — or you could end up losing money instead of making it! The last thing you want is a failing business eating away all your savings or even your house.
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Meanwhile, here are some helpful tips to get the most out of social media for your small business.
1. Choose Social Platforms.
One of your first challenges as a small business owner will be deciding which social media platforms to use. Facebook, Twitter, Instagram, Pinterest, Google+, Snapchat — there are so many! And each offers something different.
Here’s what each is best at:
Facebook: This platform is all about building relationships with customers and prospects. Great for sharing industry news and updates, interacting with customers one-on-one, announcing upcoming events or sales, or reaching new audiences through Facebook ads.
Twitter: Great platform to keep up on what your competitors are doing (or not doing). Great way to broadcast industry trends and information quickly.
Instagram: Build awareness by posting photos that resonate with your target audience.
2. Set Up Your Page.
When setting up your page, always include a personal and professional headshot and information about your company and what you do.
This is where people will come to know, like, and trust you – so be sure to put in plenty of effort here.
It’s also a good idea to link social profiles on other platforms (like Twitter) onto your main site as well as adding contact information such as your email address or even a local phone number. Make it easy for people to get in touch with you!
Once you’ve got all that done, make sure to promote your profile! Share it on LinkedIn groups, Facebook pages, Google+ communities – wherever you think your target audience might be.
3. Post Regularly.
It’s all too easy to get distracted by other priorities. That’s why it’s important to post content regularly, even if it’s not every day. Whether it’s photos, polls, or promoted video ads on social media, it’s important to be consistent.
Once you get started, it will be easier to maintain your social media efforts. Set aside time in your schedule every week (or even every day) to create engaging content that builds interest in your brand and drives traffic back to your website.
4. Interact with Followers.
When using social media, it’s important to interact with your followers. You can get feedback from them and see what type of content they like to see from you.
This helps strengthen relationships and encourages them to continue following you.
5. Run Contests.
Running a contest is an easy way to incentivize your social media following and get people excited about your brand.
By offering prizes, such as gift cards or free items, you’ll attract more people and increase your reach. When planning a contest, there are several factors you should consider to ensure it’s successful.
One important thing to keep in mind is to make sure everyone has an equal opportunity at winning; if not, you run the risk of having complaints on social media.
There are a ton of ways to utilize social media as a small business owner. The good news is that, since you’re a small business, you can pretty much use whatever you want! Before picking the social media platform you’re going to use, you must identify the age demographic and the people you are targeting, social media statistics, and type of social media platforms you are going to use and focus.
This flexibility allows you to try several different things until you find what works best for your company and start seeing results.