It’s important to note that an online marketing strategy that doesn’t take into account search engine optimization (and often the excellent services you can use to optimize your optimization of search engine rankings) simply isn’t complete.
But you don’t have to be totally clueless or even anything less than competent to make SEO mistakes or to simply be out of touch with what’s required of your strategy. It’s very important to consider a few SEO mistakes you may be making from time to time, just to ensure you can review your best practice and make sure everything is in order.
This way, you can potentially soothe some of the artificial obstructions that may be preventing people in your local area from finding your services naturally. First of all, it’s important not to think of SEO as a tool that can be easily manipulated or rested on thanks to some simple efforts, but rather a long-term strategy that must be maintained and properly applied.
In this post, we’ll discuss how you can differentiate the two, and what that may mean
1. Stuffing Keywords.
Stuffing keywords in content might seem like a great way to build up more visitors to your blog, but in general, this just leads Google’s SEO algorithm to detect foul play and to penalize you for the effort. It’s important to ensure you calculate just how many keywords you need using free keyword trackers from SEO service websites or by utilizing their packages to help you curate the perfect amount.
2. A Lesser Domain Name.
Domain names are of course hard to find in some respects, but it’s important to make sure yours is easy to type, is memorable, and uses a popular or newer ending extension, like .com, .co.uk, .net, or perhaps even the new standards, like .co. A lesser domain name with creative misspellings, too many hyphens, or otherwise can leave your website being ranked less simply because of its domain strength. That’s never a great idea. Furthermore, finding a domain name suitable for your industry (such as .io now being popularized among tech firms) can be tremendously helpful.
3. Ignoring Mobile Traffic.
It’s astonishing just how many websites still haven’t been calibrated for mobile users in 2021, when over 76% of those who regularly access the internet do so from one of these devices almost exclusively. For this reason, ignoring mobile traffic can simply leave you high and dry, not only because your website won’t appeal to mobile users, but because Google will actively punish the SEO standing of any firm that can’t offer a mobile experience worth seeing. After all, why would Google want to send its users to places where devices are poorly hosted, as this reflects badly on them? This might mean that a top-to-bottom rescaling of your website, or making sure certain necessities, like compressing images before posting them to affect loadability, is essential.
With this advice, we hope you can avoid the three easy SEO mistakes you could be making.