Corporate social responsibility (CSR) has evolved from a niche trend into the mainstream business ecosystem over the last few years. At this point, if you’re not donating a certain percentage of your profits, participating in volunteer work, and doing other steps to make the world a better place, your company is truly falling behind.
And it’s missing out, as a result. CSR isn’t just the right thing to do. The top talent, customers, business partners, and just about everybody else value companies with strong CSR programs.
Here are a few reasons CSR is more important than ever and how you can start headed in the right direction now.
1. Your Future Employees Care About CSR.
Younger job seekers want to work for companies that promote good in the world. In fact, 64% won’t take a job if a company doesn’t have a strong CSR policy. This trend is expected to continue growing over the next few years.
Enhancing your CSR offering won’t just attract the top talent, but it will help you hold onto your employees and encourage them that your business is the place for them. That’s why every major firm has a strong CSR policy in place.
2. Customers Care About it Too.
Take a look at any major corporation’s website, and you’ll see CSR messages. Apple, Amazon, Patagonia, and so many others are leading the way. Even smaller companies are expected to be equally sustainable and value-driven.
Rather than a requirement, turn this into a marketing tactic. Use your service to the community to make connections.
3. Businesses Are Change Leaders.
For a long time, people expected government and nonprofit organizations to lead change. That’s no longer the case. Businesses are now leading the way to make these essential changes and guide everybody in the right direction. Whether that’s supporting equality, standing up for the environment, or other causes, it all starts with business.
By embracing CSR, you signal to your present and future customers and business partners and employees that you are somebody that they should be doing business with.
4. It’s Your Responsibility.
One of the fastest-growing areas of CSR growth is data protection. For decades, companies big and small have profited from consumer data. But they’ve also been negligent in protecting themselves from hackers and other threats.
Not only protecting your customers and corporate data is your responsibility. It’s also a liability! Courts have now been levying huge fines to companies they’ve found to be negligent. You don’t want that to happen to you!
Start doing a better job protecting data. This begins with a solid VPN like NordVPN. NordVPN encrypts internet connection and anonymized IP information, greatly enhancing privacy and security for you, your customers, business partners, and employees.
Be sure to use other tools like password managers, two-factor authentication, and antimalware software to enhance safety further.
5. It Can Be Fun and Easy.
Corporate social responsibility doesn’t have to be a chore. You can integrate it into your everyday activities and use it to grow your business. Whether it’s opting for sustainably sourced products, doing community service, or anything else, embrace the opportunities CSR creates.
Use it as an opportunity to bring your team together. You can strategize what opportunities there are and use them to build your bond. You’ll be surprised how much the gains you achieve outside the office will help to promote your goals inside it.
Make CSR Your Goal For 2021.
Each year, CSR grows more important as more businesses realize just how important it is. As we make our way into the next year, start strategizing how you’ll adopt CSR into your practices.
It’s never too late to get started. Beyond being the right thing to do, it will reward you in countless ways. Start your CSR mission now.