Copywriting the website content for a tech startup can be a critical part of spreading your brand image and awareness. The nature and quality of your content can be a deciding factor in creating the first impression of your organization on a potential customer.
Research has shown that a visitor takes only a few seconds to decide whether the information on a website can be useful for them or not. Therefore, copywriting is an essential step to ensure that you can entice your target audience and turn the visitors into potential leads.
These are some copywriting tips that can help your tech startup to grow through your website and its content.
Outsource if Needed.
As a tech startup founder, you might need to turn your attention to several things at once. But if you overburden yourself, you might hamper your overall productivity. No one indeed knows the product as well as you do. But if you don’t have enough time to do everything, it is okay to outsource a few jobs.
Hiring a tech startup copywriter can take a lot of burden off your shoulders, and you can guide them to ensure that they create your website content according to what you wish to say. Plus, they can use their experience for search engine optimization of your website and increase your conversion rates.
Tech startups often make the mistake of loading their website content with jargon and geek speak. Remember that your target audience might not have the same level of technical knowledge as you do. So make sure that your website content is in simple language that is easy to understand and engaging for your audience.
Keep in mind that writing your website content is not the same as writing your speech at an industry convention. If your content sounds too complex to understand, you will lose your audience. Instead, try to think about why potential customers might land on your website.
Your product might be a solution to their problems, but they should be able to understand that from the content. Also, make sure that your tone is casual and conversational. The purpose of your content is not to show your audience how smart you are but instead to connect with their needs.
Focus on Information.
You must focus on your business information in a concise manner so that your audience can understand the intent of your product and services from the first few lines. You must direct your words towards your target audience.
If you are not sure what words to use in particular, you can create buyer personas in analytic tools to get keywords that your potential customers are using to look for solutions on the internet. If you hire a professional copywriter, they will be able to guide you in the right direction to create the right content.
Highlight the Benefits.
Highlighting the benefits of a tech product is a necessary step for copywriting your website content. You might be inclined to mention the technical specifications of your merchandise on your website, which you should. But your customer might not be able to figure out how those specifications can prove useful to them.
Therefore, you must include the specific benefits that your audience can derive from the technical aspects. They will be able to relate those benefits to their needs and the problems they might be facing. You can also highlight the benefits to differentiate yourself from your competitors and showcase the advantages of your product over your competitors.
Gaining the trust of your audience is essential to turn them into potential leads and increase your conversion rates. Testimonials and reviews are an effective way to increase the confidence of your visitors and start to build their trust in your products or services.
Testimonials can either be from users of your products or industry influencers. You should place these reviews strategically on your website so that it draws the attention of your audience after they have read about the products and their benefits.
Testimonials also help to invoke positive emotions in your audience. Research has shown them more than 95% of consumer decisions are subconscious and invoked by their emotions.
The theories apply to technological products even more since the audience has limited knowledge and understanding of the technical specifications. Testimonials are a great way to showcase the positive experiences of satisfied customers that can influence the emotions and decisions of your target audience.
Intelligent copywriting can be used in favor of your organization to convert your visitors into leads and customers. You can use the tips mentioned above while creating your website content, or you can hire a professional tech copywriter to help you out. It will ensure that you can finish your project and start your business operations in time.