Have you been thinking about using WhatsApp API for your business but don’t know what it is or how it works? WhatsApp Business API is designed for larger companies to establish their business presence on WhatsApp. Since it is an API, there is no front end interface provided and no app. The idea is businesses take the WhatsApp API endpoint and integrate it into their business software.
The WhatsApp Business profile includes a cover photo, description, address, email, website and business hours for your WhatsApp Business account. Any account using the WhatsApp Business App will automatically be listed as a Business account. The other type of WhatsApp Business account that a company can have is an Official business account. These accounts appear with a WhatsApp verified green tick next to their name.
In the infographic below, respond.io illustrates the key features of WhatsApp Business API Business Profile, Contacts opt-in and messaging interface. We’ll also discuss the characteristics of Session Messaging, Template Messaging and group messaging. Plus, we’ll discuss WhatsApp Business API pricing, WhatsApp Partners, WhatsApp Business API application process as well as WhatsApp Business API policy.