Many factors contribute to a website’s success, one of them is design. Investing the time and effort into your website design is worth the rewards you’re getting.
In this article, you will learn how good website design benefits your business. On top of that, you’ll find tips on how to ensure your website design is up to par.
Looking to improve your website? Whether you’re creating your first website or redesigning it – keep on reading.
1. Effectively Convey Your Brand’s Image and Values.
A company’s website is often the first thing your audience sees when getting to know your brand. Good website design gives an excellent first impression and conveys a better understanding of what you do.
This includes your brand’s image and values.
When your audience knows what your brand is about, it results in increased interests. To help achieve this, pay attention to the design elements like layout, style, and colors.
Reflect your brand image through practical design elements and characteristics.
2. Consistent Marketing.
When creatinine your brand image, you need to think about how it will look across different mediums, including your website. Ensure, that it aligns with all of your marketing efforts.
Consistent marketing is key for brand recognition and user engagement. On top of that, if every medium you use will look different, people won’t understand it’s the same brand.
An example of this is when people click on your online ads. A well-designed website channels the same message you put in your ads, thus succeeding in your marketing strategies and increasing awareness.
You can achieve them by adding relevant keywords and applying them to your ads and website content, buttons, or copy.
3. Better User Experience and Engagement.
Clear, consistent web design leads to a better user experience. When people visit websites for the first time, they expect a clear directory that allows them to navigate easily between pages and quickly find what they’re looking for.
While designing a beautiful website with clear navigation can be challenging, it doesn’t have to be.
If you don’t have experience in web design, try using website builders with designer-made templates, like Zyro.
This wills simplify and streamline the design process and save you both time and money.
On top of navigation, ensure your website is responsive, meaning it will adapt well on any device.
4. More Perceived Trust From Visitors.
Would you stay on a website with poor design? Even more, would you purchase a product from a website that looks unprofessional? Probably not.
A professional, well-designed website results in increased trust from visitors. When trust is established, your brand can also benefit from customer retention and referral.
Do this by ensuring that your website is fully functional, is easy to navigate, and use a creative combination of copy and visuals.
Try taking inspiration from others, follow the latest website design trends to keep yours up-to-date, build a social media community.
5. Lower Bounce Rate and More Time On-Site.
Aesthetically pleasing websites are easy on the eyes, allowing users to stay longer on your page and lowering the bounce rate.
High bounce rate reflects poorly on your SEO and page ranking, so make sure to keep the rate low by having a good website design.
Use engaging content, clear call-to-action buttons, and increase page loading time for visitors to stay. In addition, pay attention to the design compatibility of your website. As half of the website traffic comes from mobile devices, your website design must be consistent within all devices.
6. More Conversions.
High conversion rates are the main goal of every business.
Your business conversion can be as simple as visitors clicking a button or making a purchase, and all come from having a good website design.
To help gain more conversions, consider learning how your audience behaves and aligns with your website’s objectives. Then take the knowledge to practice by using helpful tools to help your conversion process, like HubSpot or Google Analytics.
7. More Traffic From Google (Better SEO).
User experience and responsiveness are highly important for SEO. This directly impacts how high you will rank on SERPs.
Organic traffic from search engines like Google is crucial for both brand awareness and conversion rates.
When designing a website always ensure it’s easy to navigate, loads fast, and is responsive. Otherwise, your SEO efforts will be negatively impacted and you won’t be able to rank high.
On top of that, include relevant keywords to your copy, ensure the images on your website have alt tags and all pages have meta descriptions.
8. Simpler Website Analytics.
Having a responsive and well-designed website isn’t only beneficial for the front end, but also its analytics. As you need to regularly monitor visitors’ activities on your website, your website design can make the process more efficient.
For example, if you’re creating new pages, good website design simplifies the analytics by only including the actions that translate to relevant clicks.
You can also learn from Google Analytics and take pointers to implement on your website.
9. Easier and More Affordable Site Maintenance.
Smart website design makes website maintenance quicker, easier, and more affordable. As website traffic relies highly on your website design, make sure that your website is stable and doesn’t include unnecessary functionality.
Go to helpful platforms such as online website builders that offer AI tools and intuitive grid with minimum back end hassle. Applying the tools can help you focus on running the business, getting customers, and plan on expansion instead of focusing on how much maintenance is needed.
10. Faster Loading Site With Less Hosting Resources Needed.
Good website design has an efficient front end and back end systems that affect loading time. As previously mentioned, slow loading time reflects poorly on your website, so responsive website design is still crucial to solving this problem.
When designing your website, opt for reliable hosting providers, ensure to use responsive images, and an efficient grid to improve your loading time. Eliminate problems that cause a slow loading time by compressing large media and simplifying your code.