Looking for a dentist is the last thing you would want to have on your wish list. Let us face it; a dental appointment usually involves a dentist or their assistant knocking your teeth with steel objects and then giving you a lecture on oral hygiene. However, as a dentist, it has become a normal part of my life to probe into the mouths of people. As a private practitioner, I am always looking for ways to promote my business and de-clutter myself from others operating in my domain.
Here are a few ideas that will help you promote your dental practice.
There is no better platform to tell the world about yourself than Facebook. The service has made great leaps over the year and their latest update allows you to narrow down your audience even further. What this means is you get to choose your audience. For instance, it would be wise not to show ads of your practice outside a 60-mile radius. Lamas Dental is doing a fantastic job at it, as their ads only cater to an audience present in Miami. Besides, you can also set up a call now button, using which, clients can make an instant appointment with you. In the end, it is all about engaging with your prospective patients.
Focus On Mobile-Only Ads.
Recently, Google published a report, which describes the significance of mobile-only ads. In addition, one in every twenty Google searches is related to health and wellness related information. Now, what does this mean for you? Using the Google Ads service, you can create campaigns that persuade your audience to make a call to your business using their smartphones. Since I adopted this approach for my dental practice, I have seen an increase in the footfall of my clinic.
Play With Demographics.
One of the things I love about Facebook is the fact that you can play with demographics. The platform allows you to target potential clients by language, income, relationship status, age, and interests. Even the timings during which you publish your ads matter a lot. This also helps you spend wisely on your ad budget. Research has proved that 90% of all dental appointments are made by females. So, it is imperative you target women more and influence their behavior through engaging content and offers.
List Yourself On Google.
One of the most important things you can do is to list yourself on Google. This would help people find you easily. For instance, an advertisement on Google maps could land a patient right at your dental clinic. When someone types ‘dentists in Miami’ in the search bar, the results are presented in the form of maps. The results also show ratings, testimonies, and directions on the left-hand side. A pretty cool feature, isn’t it?
Some fads simply never disappear; a good example of this is email marketing. Wouldn’t you like it if your patients could simply email their problems to you and schedule an appointment with your receptionist? How convenient it would be for both parties. You can even send invoices, leave reminder emails and send them to follow up advice to their procedure. As far as new clients are concerned, email marketing still leads the way to generate leads.