There are many business owners who don’t realize that retaining customers is much more valuable than acquiring new ones. Did you know that you are going to pay five times more if you want to acquire a new customer, than what it would cost you to keep a customer who has shopped with you in the past? However, it’s possible that the cost of attracting a new customer is even higher.
The point is, retaining your customers is a much more affordable endeavor, and in the long run, it’s going to be more profitable than new customer acquisition. If you need some tips to help ensure your customers keep coming back for more, keep reading. This article is just what you are looking for.
1. Offer Customers Loyalty Rewards or Incentives.
Offering some type of loyalty program, such as a digital rewards program, is a great way to ensure your customers keep coming back. This type of program is going to reward your customers and give them incentives to shop with you again and again.
Once you have a customer who opts to become a part of your loyalty program, you can make them feel extremely special by giving them exclusive offers. For example, you can offer exclusive coupons or discounts and give them sneak peeks at some of your newer products. This type of “royal treatment” is going to make your customers feel as though you value them, which is going to enhance their desire to shop with you more often.
2. Don’t Ignore Customer Questions.
Have you ever noticed that having extra eyes on something you have created will help find problems you may have missed? This is because you are so familiar with the text or product you just “get it.”
This same type of situation can occur with your business. You took the time to create the customer journey, set the prices, build the product pages, and more. You know everything there is to know. However, this isn’t the case with an outsider.
If your customers have questions about something, don’t ignore them. Be sure to reach out, answer in a clear and helpful manner, and you have just helped to retain that customer. The fact is, your customers may be asking questions that seem obvious to you, but remember the situation mentioned above. Just because you “get it” doesn’t mean everyone else will.
3. Address Customer Complaints.
If you want to retain your customers, you have to ensure they are fully satisfied with their experience with your business. If a customer is unhappy with the product or service you provided, what’s their motivation to come back in the future?
Because of this, you need to make sure that you treat each complaint you receive as a mini-survey that shows you overall satisfaction levels. Be sure you use these to improve your services in the future.
In this situation, the bottom line is – if you get a complaint from a customer, make sure you don’t ignore it. Instead, use this as an opportunity to make someone else’s experience better.
4. Use Social Media to Its Full Potential.
Today, more than 52 percent of all small businesses are actively engaging customers on these sites daily. There’s a reason for this – they want to ensure their customers remember them.
Being active, engaging your customers and making posts is the best way to keep your audience engaged and ensure your business is top-of-mind.
As you can see, there are more than a few ways for you to retain your customers. Consider implementing the tips here to ensure that you are able to keep your customers coming back and that their satisfaction levels are high.