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What Is Video Animation?


Video Animation is a concept whereby a chain of images or pictures is put together in a frame to create an illusion of non-stop motion. A classic example of video animation is cartoons on the TV.

However, truth be told – video animation as we see today has advanced over the past years, all thanks to the number of tools and applications that animators have on disposal today.

Before we focus on how to build an animation, let’s see the benefits of an animated video.

How an Animated Video Benefits You.

Animated videos are striking to the audience.

Animated videos use vivid colors, unique characters, and simple language to keep the viewer engaged throughout. This makes animation videos striking that one simply cannot just ignore them!

Say no to hard-selling.

Being too pushy to convey your sales message can seem weird to the audience. With the help of animated video, you can convey your message in a more subtle and a light-hearted manner. Letting an engaging animated character promote your product will boost your brand’s reputation!

Highly cost-effective.

One of the greatest benefits of using an animated video is that you save a lot of your bucks! Many video creators do believe that if you are tight on budget, then video animation is a smart option. This is perhaps because animated videos only require skills and the best 2D animation software.

This means that you don’t need to invest in cameras, actors or film sets. However, this is not the case with a non-animated video, and this is perhaps why former is the better and cost-effective option.

Conveys your message in a simple way.

Probably, one of the best parts of an animated video is the fact that you can use it to share a message in a simple and realistic manner. This means that you don’t have to bombard your audience with a lot of data and statistics to put your point.

Further, even if your video makes use of detailed graphs and charts, you can still make your audiences understand the point with the help of a voiceover.

Want to update the video? It’s easy!

Over the past few years, a dramatic change can be seen in the way how content is being used to build a brand. But, often a major challenge faced by many is to update the old content. However, animated videos are quite easy to update because of their flexibility! Just go back, change some text or some minor editing to the animations. And you are good to go.

How to Make a Video Animation?

Write down a creative script.

Producing a captivating video animations starts with creating a script that is engaging, precise and unique in its own way. Decide what you want in your video and work on those lines. For a first-timer, it could be a bit challenging but gradually it will turn out to be a fun to do task!

To have a clear purpose and direction for your video.

Even before you start writing your script, make a solid brief of your video. Doing so will aid you in ascertaining your target audience, your key objective and the message of the video. Ask questions like-

  • What is the purpose of this video?
  • What is the target audience?What message should the viewers take after seeing the video and what action will this video propel them to take?
  • Convey a simple story- nothing else!

One of the biggest challenges that have to face is how to convert a simple message into a unique and creative story. Because audience engagement is the key, it becomes even more of a challenge.

Understanding the audience’s tastes and preferences need prior planning and brainstorming. Make sure that the first few seconds of your video are eye-grabbing, those few seconds will determine if the viewer wants to proceed with the video.

Now comes the main part, it is where you must be sure that the video lives up to what the viewer expects. They should be compelled to be hooked! Next is the concluding part. Remember, here is where your viewer will take action.

If you think out of the box and try to create something that intrigues people, you are good to go! Also, do remember to hire a good voice-over artist to enhance the viewership of your video.

Share your video on social media platforms.

Once you are done with the video, it is time to post it on your social media channels. Facebook, Instagram, Reddit, share it on every possible platform. Share it with your potential clients and hook yourself up with some good email marketing.


Video animation has paved a whole new way of marketing your products and services effectively. If you use this effectively, there is no doubt that you will find immense success with a good viewer engagement!