According to the U.S. Small Business Administration, companies who are making less than $5 million a year should spend around 7 to 8 percent of their gross revenue on advertising. As most small business owners know, it isn’t how much an advertising method costs, it’s about how effective it is.
For years, business owners have used the power of print advertising to spread the word about the products and services they offer. With the help of a custom Club Flyer printer professional, you can get the appealing marketing materials you need for a reasonable price.
Using flyers as part of your marketing plan is easy when following the helpful tips below.
1. Use a Simple Design For Maximum Impact.
The biggest mistake that you can make when designing flyers for your business is using too much clutter. While you want to inform the readers of the flyer about your company, you need to avoid overwhelming them. This is why sticking to a simple flyer design is so important.
If you are unsure about how to simplify your flyer design, working with professionals is a must. A print shop will be able to offer you the guidance you need to get the appealing and informative flyer you are after.
2. Customer Testimonials Are a Great Addition to Your Flyer.
Are you looking for a way to make your flyers more appealing to prospective customers? If so, using the power of customer testimonials is a great idea. Showcasing your company’s ability to provide excellent customer service can help you build trust with new clients.
Adding the high degree of credibility to the flyers can be a great way to grow your customer base. When putting testimonials on your flyers, make sure they are displayed prominently. The last thing you want to do is hide this important information.
3. Full Color Flyers are Preferable.
If at all possible, you need to use full color flyers. While black and white printed materials may be cost-effective, they are not nearly as effective as color flyers. Before working with a particular print shop, you need to do a bit of research. Calling around and getting quotes on the flyers you need is a great way to figure out which shop can provide you with the best deal.
4. Avoid Using Cheap Photocopies.
While it may be tempting to take a copy of your original flyer and print photocopies of them, you need to avoid doing this. Usually, photocopies will make your flyers look very pixelated and cheap. This is why you need to work with a reputable print shop when trying to get copies made.
A professional in the flyer printing industry will be able to generate copies that are crisp and vibrant. The money you invest into these flyer copies will be worth it considering how great they will look.
5. Don’t Leave Out Contact Information.
Some business owners get so wrapped up in making their flyers look great that they forget about including important information. Making sure that updated contact information is included on your new flyers is important. Forgetting to put this information on the flyers can make it very difficult for prospective customers to take advantage of the promotion you are advertising for.
The key to having success with marketing flyers is finding the best print shop. Looking at a print shop’s portfolio is a great way to figure out what they are capable of. Once you have looked over a few different portfolios, you should have no problem making the right hire.